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What Are Core Web Vitals and Why They Impact Your SEO Rankings?

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Hey there, fellow bloggers and digital enthusiasts! Are you tired of your website playing hard to get with search engines? Well, fear not because I’ve got just the topic to make your SEO dreams come true: Core Web Vitals! Working on these little metrics can skyrocket skyrocketing your website’s rankings in search results. So, grab a cup of coffee & fasten your seatbelt to learn how Core Web Vitals can positively impact your SEO game! 

What are Core Web Vitals, By the way?

Let’s start with the basics. SEO Toronto Experts explain, “Core Web Vitals are nothing more than the parameters which Google considers to measure the user experience of your website. They evaluate how:

  • quickly your site loads
  • how responsive it is to user interaction
  • show stable its layout is.

In other words, they determine whether your website is snappy, user-friendly, and visually pleasing.”

Real-Life Case Study: The Zippy Zebra Store

Let’s take a look at a real-life example to see the impact of Core Web Vitals. The Zippy Zebra Store, an online clothing retailer, was struggling with sluggish loading times, unresponsive buttons, and layout shifts. Visitors were abandoning their shopping carts faster than a cheetah chasing prey. But once they optimized their Core Web Vitals, magic happened! The Zippy Zebra Store saw a dramatic increase in conversions, with customers raving about the lightning-fast experience and stable layout. They went from crawling in the shadows of search results to galloping their way to the top.

Why Do Core Web Vitals Matter for SEO?

Google intends to deliver the best user experience to its users, and that demands having a website that performs exceptionally well in all regards. If your site takes ages to load, responds sluggishly to user actions, or experiences annoying layout shifts, Google won’t be thrilled. And that’s bad news for your SEO rankings. 

Example Time! Imagine you’re looking for a recipe online and confused about choosing between two cooking blogs. Blog A takes forever to load, freezes when you try to scroll, and randomly shifts the ingredients list below the instructions. On the other hand, Blog B loads quickly, allows you to scroll smoothly, and keeps the layout steady. Which blog are you more likely to trust and revisit? You guessed it—Blog B. Google wants to serve up websites like Blog B to its users, which is why Core Web Vitals matter for SEO. 

The Three Musketeers of Core Web Vitals

Now, let’s meet the three important metrics that makeup Core Web Vitals:

Largest Contentful Paint (LCP)LCP measures how quickly the main content of your page becomes visible to users. Aim for a loading time of under 2.5 seconds to keep users engaged and Google happy.
First Input Delay (FID)FID gauges how quickly your website responds to user interactions, like clicks or taps. The lower the delay, the better. Shoot for an FID of less than 100 milliseconds to keep users from getting frustrated.
Cumulative Layout Shift (CLS)CLS measures how stable is your website’s layout. Avoid unexpected shifts that annoy users and aim for a score below 0.1 to please both users and Google.

7 Ways – Core Web Vitals Can Improve Your Rankings

  1. Lightning-Fast Loading Times

Picture this: you’re waiting for a webpage to load, which feels like an eternity. You start contemplating the mysteries of the universe while your patience dwindles. Well, that’s precisely how your visitors feel if your website takes forever to load. By optimizing Core Web Vitals, you can turn your website into the Flash of the digital world, captivating users with lightning-fast loading times that leave them in awe.


Imagine a user searching for the best pizza places in town. They stumble upon two websites: Website A takes ages to load, causing the user to consider making their pizza from scratch, while Website B loads in a blink of an eye, making their stomach growl with anticipation. Which website do you think the user will choose? You guessed it, Website B! That’s the power of Core Web Vitals in action.

  1. Seamless Interactions

Nobody likes a website that responds like a sleepy sloth to user interactions. Core Web Vitals can transform your website into a nimble ninja, swiftly responding to clicks, taps, and scrolls. 

Say goodbye to frustrating delays and hello to a seamless user experience that keeps visitors engaged and coming back for more.

  1. Visual Stability

Have you ever clicked on a button only to have the page shift like a mischievous ghost, making you click on something you didn’t intend to? It’s the epitome of frustration. Core Web Vitals ensure your website’s layout remains stable and reliable, eliminating those unexpected jumps and shifts that can leave users feeling like they’re on a digital rollercoaster.

  1. Happy Users, Happy Google

Google’s goal is to provide the best search experience for its users. By optimizing Core Web Vitals, you align your website with Google’s mission, signalling that you’re dedicated to delivering a top-notch user experience. And when Google is happy, your rankings are bound to climb higher than a mountaineer chasing a cloud.

  1. Outshining the Competition

Let’s face it: the digital realm is crowded. Everyone is vying for attention, and standing out is no easy feat. But by optimizing Core Web Vitals, you gain a competitive edge. Imagine your website loading faster, responding quicker, and offering a smoother experience than your competitors. You’ll be the shining star in the vast SEO galaxy, attracting more visitors and leaving your competitors green with envy.

  1. Enhanced User Engagement

When your website provides a seamless user experience, visitors are more likely to explore, read, and interact with your content. They’ll spend more time on your site, delve deeper into your articles, and perhaps even share your valuable insights with their digital comrades. Core Web Vitals become your secret weapon in captivating and retaining user attention, making your website an engagement hub.

  1. Mobile Optimization

In this mobile-centric world, a website that’s not mobile-friendly may speak a forgotten language. Core Web Vitals play a crucial role in mobile optimization, ensuring your website shines across all devices. With a responsive design, fast loading on smartphones, and smooth tablet interactions, you’ll conquer the hearts of mobile users and earn Google’s mobile-friendly seal of approval.


There you have it, folks! Core Web Vitals are the secret sauce to boosting your SEO rankings by providing a better user experience. Keep your website fast, responsive, and visually stable, and Google will reward you with higher rankings. So, let’s embrace the power of Core Web Vitals and make your SEO dreams come true.

About the author


Amir Waheed

Amir Waheed is the co-founder & CEO of SEO Toronto Experts. He intends to bring a massive transformation to eCommerce SEO Services. His team of talented IT professionals knows the secret of getting huge conversions.