This feature provides users with additional related questions to their initial search query, expanding the potential for discovery and providing greater context to the topic.

In this ultimate guide, we will explore the importance of optimizing for PAA and provide actionable tips to improve your SEO strategy.

Understanding the ‘People Also Ask’ Box in Google

People Also Ask (PAA) is a special feature of Google on the search engine results pages (SERP).

It’s a section containing many dropdown boxes with frequently asked questions related to your search term, which when clicked contain relevant answers.

Here are a few of their characteristics:

• Every time you open a PAA box, two new ones automatically repopulate.
• PAA boxes can appear below the first result on SERP up to the bottom of SERP.
• PAA sections can appear multiple times on the same page.

Google sometimes mentions the PAA section as “Others want to know”.

Anatomy & Working of ‘People Also Ask’ Results

To understand the anatomy of the PAA feature & how it functions, we first need to understand the reason behind Google creating such a feature.

Let’s analyze a user’s journey:

1. You go on Google and search for a particular query.
2. You read through the information presented by Google like featured snippets and metadata of search results.
3. Your core query is solved. But you still have some related queries.
4. You find PAA sections that cover related questions.
5. You read through the short and to-the-point answers presented by Google to other related queries you had.
6. You had a great experience, as queries about all your related topics are also solved.

Improving user experience is the primary objective of Google. And ‘People Also Ask’ is a feature that helps Google to get closer to this goal.

Hence, ‘People Also Ask’ is a feature designed to solve queries of a user by providing them with relevant information with minimal effort.

Pro Tip: PAA boxes act just like featured snippets. They are just compact versions of featured snippets.

From Where are ‘People Also Ask’ Results Fetched?

After researching ‘People Also Ask’ results for 100+ queries, here’s what I found.

Almost always the results are from the first page of the search term of the PAA question.

For example, if I am reading a PAA question ‘Where did the tsunami of 2004 hit?’, then for this exact search term, the relevant website(present in the PAA answer) is present on the first page.

PAA results can also be fetched directly from featured snippets of the search term.

Different Types of PAA Boxes

‘People Also Ask’ section searches can occur mainly in four types.

1. Paragraph

When information is best suited to present in a paragraph section, then this format is used.

Usually, we see one to four lines of a paragraph, which contains a highlighted phrase depicting the main solution lies there.

Paragraph format is the most displayed type of PAA box.

2. List

Google displays a list of items when the query is to be answered in list format.

List format is the second most commonly displayed PAA format.

3. Table

When the preferred layout style is tabular, then Google presents results in table format.

4. Video

To help users understand some complicated queries quickly, google can also present the PAA box in video format.

However, the video format is a rare format for PAA boxes.

Is It Worth Trying to Rank for the ‘People Also Ask’ Feature?

Only 3% of users interact with the ‘People Also Ask’ boxes.

And out of them, 40% of them click on the source website.

So overall, less than 0.5% of people can click on any particular result, which is a substantially small number of people.

But considering that we don’t have to create any new content, we just need to optimize our existing content, ranking on the ‘People Also Ask’ section is definitely worth it.

‘People Also Ask’ SEO – 5-step Process to Rank

We have discussed all the basics of PAA.

And just as a side note, there isn’t any guaranteed way to rank in the ‘People Also Ask’ box. Your blog can be perfectly optimized for the PAA search results, but you still might not rank.

However, optimizing our web page in the best way possible is all we can do.

So let’s discuss the complete process step-by-step:

1. Brainstorm All Possible PAA Questions (Keyword Research)

The first step would be deciding which keyword you want to rank for.

Then, jot down all the possible questions that might be related to that keyword. Here are a few ways you can do so:

• Brainstorm all the questions that might be helpful to your audience.
• Gather all the questions from Google PAA sections. You go through the rabbit hole method and find a lot of search terms.
• Use platforms like AnswerThePublic to get a wide variety of data.
• Ask your user/client base for all the queries they might have related to this topic.

2. Rank on the First Page of Google

As we have discussed previously that most of the pages from the first page of search results are fetched for PAA answers.

Hence, to maximize the possibility, our web page must rank first of the target keyword.

You don’t need to be at the top of the search page, as Google can rank PAA boxes of websites that are much more relevant to the search term.

3. Answer Them in a Concise & Effective Way

An important characteristic of PAA answers is that they are highly precise and compact.

Answer the query in the best possible format.

Can you answer the query in a single word? Then do exactly that.

Need a table to share the solution clearly? Then do this instead.

Use the format of the text that’s most helpful for the end user to understand information, as our end goal is to help users in the best way possible.

4. Find Suitable Pages to Add Those Questions

Answers must be added to the relevant web pages.

To find out which page is best suitable for the questions, just search the PAA question on Google and look at the type of content that pops up.

Then find a web page on your website that is relevant to that type of content, and add it to it.

5. Optimize It for Google

Two answers must be the same for normal users like you and me. But for Google, they can be miles apart.

For example, I can share a table format content as an image. For a user, it’s a normal table, but for Google bots, it’s an image (which is unsuitable to be used on the PAA box).

Therefore, the PAA answer must be properly optimized for Google to understand it.

Here are the guidelines to optimize your text for various PAA formats:

1. Text – Answer the desired question in 250-300 words. The query must be completely answered in this much text.
2. List – Mark all the headlines with relevant heading tags like h2, h3, h4, etc. Use ordered/unordered lists when briefly mentioning the topic, as Google tends to pick lists from the HTML list items also.
3. Table – With text and list formats, google can pick up content anywhere from the web page. But with a table, it picks it up only from an HTML-structured table (table made from tr, th, td, etc HTML tags).
4. Video – If your YouTube video does a good job of explaining the concept, then Google might feature one of your videos in the PAA box. The video must be performing well for the search results on YouTube.

Tip: Make sure to put relevant alt text to the images.

Schema Markup

It’s not crucial to use schema markup, as Google keeps featuring content that isn’t optimized with schema.

But it’s a good rule of thumb to use do so, as it helps your content to Google much easier.

Schema markup can be used in tables and FAQ questions.

Conclusion

The ‘People Also Ask’ feature is an effort by Google to improve the user experience of its users.

By understanding the questions users are asking and providing valuable content, you can improve your organic visibility, boost your click-through rates, and establish your website as a valuable resource in your industry.

Follow the step-by-step process to optimize content for the PAA section and drive more traffic to your website.

The post SEO for People Also Ask (PAA): Ultimate Guide 2023 appeared first on SiteProNews.

Amazon Advertising and Google Ads are essential because they provide businesses with a very effective and affordable way to reach their target audience. These platforms can help companies increase website traffic, brand recognition, sales, and revenue.

Many successful digital marketing strategies need these platforms since they help link businesses with potential customers and promote growth. Check out the article below for a guide to Amazon advertising and Google Ads strategies that will work best for your brand.

What is Amazon Advertising?

Amazon Advertising allows businesses to advertise their products and services on Amazon’s and its partner websites. The platform offers various advertising types, each with unique advantages and targeting options to help businesses reach their ideal audience.

Sponsored Products

This advertising type allows businesses to promote their products on Amazon’s search results and product detail pages. This type increases the visibility and sales of specific products and helps companies to improve overall sales on the platform.

Sponsored Brands

Businesses showcase their brand and product portfolio at the top of search results pages, making them visible to a broader audience. This can drive awareness and consideration for brands and products, helping them reach new customers on Amazon.

Sponsored Display

Businesses reach customers interested in their products on or off Amazon. This type can retarget customers who have previously viewed or added products to their Amazon cart and encourage them to purchase.

What is Google Advertising?

Google Ads enables companies to produce and place their ads on Google’s search engine results pages (SERPs) and other websites and mobile applications that are a part of the Google Advertising network. There are three main types of Google ads digital marketers can use.

Search Ads

When someone searches for a particular word or phrase, Google displays these advertisements at the top of the search results pages. A company’s website can receive targeted visitors via search ads, which also improves the website’s exposure on Google.

Display Ads

Users can see these advertisements on Google Advertising network-compliant websites and mobile applications. Display ads can boost brand recognition and consideration by reaching potential customers using applications and websites relevant to a company’s goods or services.

Video Ads

Searchers see these advertisements on video-sharing websites like YouTube. Video advertisements can raise consumer awareness of a company, pique interest, and motivate viewers to act, such as visiting a website or purchasing.

Comparing Amazon Advertising vs. Google Ads

When deciding which platform to utilize, businesses must consider the substantial differences between Google Ads and Amazon Advertising, even though they have certain similarities regarding targeting possibilities and measurable results. Here’s a breakdown of their core differences.

Targeting Options

Google Ads target audiences based on search queries, interests, and behaviors and may be more effective for brands with a broader reach. At the same time, Amazon Advertising focuses on customer purchase histories, product searches, and customer reviews, working best for businesses with a niche product offering.

User Intent

Digital marketers frequently employ Google Ads for search advertising when customers actively look for goods or services linked to a company’s offers. In contrast, other digital marketers would use Amazon Advertising for product promotion when customers browse or make Amazon purchases.

Measurement Metrics

Businesses can use metrics from Amazon Advertising, such as impressions, clicks, and purchases, to assess the effectiveness of their advertising campaigns. Conversely, Google Ads gives comparable data like impressions and.

These conversion metrics inform organizations about how well their advertising campaigns work and how many people perform specific actions, such as purchasing or filling out a lead form.

Conversion Tracking

Whereas Google Ads requires establishing conversion actions for each tracked event on a website, such as a purchase or a lead form submission, Amazon Advertising automatically follows orders and sales for any marketed products.

Although setting up conversion monitoring can be challenging for new users, Google provides comprehensive instructions and customer support.

Which is Better for Your Business?

Businesses may find it challenging to decide between Google Ads and Amazon Advertising because each platform has unique characteristics that might help various. The fact is that the best option will depend on multiple factors.

Companies who sell products on Amazon may find that Amazon Advertising is better because it allows them to target customers based on their prior purchases, product searches, and customer reviews. For businesses that want to increase brand recognition and reach a larger audience, Google Ads may be a better option since it targets consumers based on search queries, interests, and behaviors.

Assess the other factors below and try to see which ones nudge your business toward Google Ads or Amazon Advertising:

• Business goals,
• Target audience
• Budget

• Type of product/service
• Competition
• Level of brand awareness
• Level of advertising experience
• Conversion tracking requirements
• User interface and ease of use
• Customer behavior and intent
• Advertising campaign flexibility

Case Studies

While learning about what each platform provides is helpful, reading case studies can be even more eye-opening in understanding how each can benefit businesses.

How Saraf Furniture Leveraged Google Ads to Increase Revenue

The Saraf Furniture case study focuses on how the business used Google Ads to increase online sales and enhance its online visibility. The company raised its click-through and conversion rates, leading to a 30% rise in online sales, by developing focused campaigns based on particular categories and keywords.

With the help of Google Analytics, the business understood client behavior and modified its marketing initiatives, contributing to its ongoing success in the online advertising market.

How Roomify Increased Sales by 273% with Amazon Advertising

Furniture shop Roomify collaborated with an Amazon advertising firm and put their sponsored brands, sponsored items, and sponsored display ads approach into action.

They boosted their return on ad spend (ROAS), attracted new clients, and increased sales on Amazon by 273% by refining their campaigns, choosing the right keywords, and employing Amazon’s data-driven insights.

Maximizing Advertising Success with Google Ads or Amazon Advertising

Companies can profit in various ways from both Google AdWords and Amazon Advertising.

Amazon is best suited for businesses that sell products and wish to boost sales through targeted product marketing. However, for companies trying to increase website traffic, lead generation, and brand recognition, Google is the ideal choice.

While deciding between the two, businesses should consider their objectives, target market, and budget. Using both platforms at once can be lucrative in raising awareness and revenue. Ultimately, careful planning and a winning approach can lead to success on either platform.

The post Amazon Advertising vs. Google Ads: Which Is Better for Your Business? appeared first on SiteProNews.

But did you know that your Google Business Profile can do more than just provide basic information about your business? With a few simple tweaks, you can turn it into an ROI generating channel. Whether you opt for Google map marketing services or perform local SEO in-house, there are some tips that will help you boost your business’ ROI.

Google Business Profile Components to Optimize for Higher ROI

There are several components of your Google Business Profile that can be optimized to help generate more leads and sales:

Choose the Right Category

The right category plays an important role in improving your visibility. It’s important to choose a relevant and specific category so that customers can easily find you. While creating a new Google Business Profile, you will see a long list of categories to choose from. Be sure to select the one that best describes your business.

The direct benefit of choosing the right category is that it will show your business in the right searches. This helps customers quickly and easily find you, which can result in more leads and sales.

Complete All the Fields

Google provides several fields to complete in order to create a great Google Business Profile. It’s important to fill out all the fields with accurate and up-to-date information. This includes details like your business name, address, website, contact number, opening hours, and more.

By providing this information, you make it easier for customers to find your business. Moreover, you can also use the profile to communicate key messages to your target audience. If you’ve multiple profiles for different shops, then make sure to update all the information for improved visibility.

Add High-quality Photos and Videos

In addition to completing all the fields, it is also crucial to add photos and videos to your profile. According to Google, businesses that include photos on their business profiles are twice as likely to be considered reputable by users than those without them.

Include photos and videos that accurately represent your business and its offerings. This helps customers get a better idea of what to expect when they visit your business. Moreover, photos and videos can also help you stand out from the competition.

Reply Actively to Reviews

Customer reviews are an important part of any business’s online presence. Not only do they help customers make informed purchasing decisions, but they can also significantly influence your ROI. It is important to actively respond to customer reviews, both positive and negative. Acknowledge positive comments with a thank you, and address any complaints with an appropriate solution.

This helps build trust and also shows potential customers that you value customer feedback. If you don’t have an in-house team, it’s better to hire a local SEO agency to take care of your online reviews.

Keep Updating Your Products Regularly

It’s important to keep updating your Google Business Profile with fresh content. Whether you offer products or services, make sure to regularly update them on your profile. This helps customers get the latest information and also increases your chances of appearing in relevant searches.

Moreover, you can also use the profile to announce any special offers or discounts. This can be an effective way to draw attention to your business and entice customers into making a purchase. Moreover, list your products on other platforms like Facebook and Twitter to reach a larger audience.

Publish Local Posts

Google allows you to publish local posts through your business profile. These posts can be used to share any updates or announcements related to your business. You can use this feature to promote any upcoming events, offers, or discounts.

Local posts are also a great way to interact with your followers and build relationships. Make sure to post regularly and use relevant keywords to ensure your posts appear in the right searches. The local posts should solve problems that your customers are facing or provide them with valuable information.

Wrapping Up!

By following these tips, you can optimize your Google Business Profile and turn it into an ROI generating channel. Taking the time to complete all the fields, choose the right category, add photos and videos, and respond to reviews will help you maximize your business’s visibility and get more leads.

Additionally, if you don’t have the necessary expertise or time to optimize your profile, you can go for Google map marketing services. These services will help you optimize your profile and get more customers. By following these tips, you can ensure that your Google Business Profile is optimized for maximum visibility and ROI.

The post How to Turn Your Google Business Profile into an ROI Generating Channel appeared first on SiteProNews.

This guide will cover the basics of Google Ads management, from setting up campaigns to optimizing them and analyzing performance metrics. In no time, you’ll be running effective campaigns that bring in more leads and convert customers into paying customers.

What is Google Ads Management?

Google Ads management is the process of creating, optimizing, and monitoring your Google Ads campaigns. It involves understanding how Google Ads works and using that knowledge to create successful campaigns that achieve your advertising goals.

To be successful at Google Ads, you need to understand how the auction system works and how to use keyword research to find the right keywords for your campaigns. You also need to know how to create effective ad copy and landing pages that convert visitors into customers. Additionally, you must be able to track your campaign’s performance and make necessary adjustments to optimize results.

If you’re new to Google Ads, there’s a lot to learn. But with the right resources and a little practice, you can get successful in Google Ads campaigns.

Process of Creating a Google Ads Campaign

Assuming you’re starting from scratch, the first step is to create a new campaign in Google Ads. To do this, log into your account and click on the “Campaigns” tab. Then, click on the “+ Campaign” button.

Once you’re on the “Create your first campaign” page, you’ll need to select what type of campaign you want to create. For most businesses, the “Search Network Only” option will be the best choice. However, if you sell products online, you may want to consider the “Shopping” campaign type.

After you’ve selected the campaign type, you’ll need to give your campaign a name. This can be anything you want, but it’s generally best to keep it short and descriptive. For example, if you’re creating a search campaign for your home cleaning business, you might name it “Home Cleaning Search Campaign.”

Once you’ve given your campaign a name, it’s time to start adding keywords. Keywords are the terms that people use when they’re searching for products or services like yours. To add keywords to your campaign, click on the “Keywords” tab and then click on the “+ Keywords” button.

On the “Add keywords” page, you’ll need to enter each keyword that you want to target. You can either enter them one at a time or upload a list of keywords from a file. If you’re not sure which keywords to target, Google offers

How Can a Company Benefit from Google Ads Management?

Google Ads is without a doubt one of the most successful platforms for online advertising. Google Ads management can help businesses create and manage their campaigns effectively so that they can achieve their desired results.

Here are some of the benefits that businesses can enjoy by working with an ad management company:

• Improved campaign performance: An experienced ad management company will be able to optimize your campaigns for better results. They will have the knowledge and expertise to know which keywords and ad copy are more likely to convert so that your campaigns can perform at their best.

• Increased ROI: With improved campaign performance comes increased ROI. A good Google Ads management company will be able to help you get a better return on investment by ensuring that your campaigns are as effective as possible.

• More time to focus on other aspects of your business: Letting a professional team handle your Google Ads campaign frees up your time so that you can focus on other aspects of running your business. This way, you can continue growing your business while someone else takes care of generating leads and sales through Google Ads.

How to Target Your Google Ads?

As a business owner, you know that advertising is essential to driving growth. But with so many options out there, it can be difficult to decide where to invest your marketing budget. Google Ads management is a powerful tool that can help you reach your target audience and grow your business. If you’re not strategic with Google ads, you could be wasting money on ads that don’t convert.

This guide shares some tips on how to target your Google Ads so that you can get the most out of your investment.

1. Define Your Target Audience

The first step in targeting your Google ads is to define your target audience. Who are you trying to reach with your ads? What are their needs and interests? When you have a clear picture of who you’re trying to reach, you can create ads that are more likely to resonate with them.

2. Use Keywords Strategically

One way to make sure your ads are reaching the right people is to use keywords strategically. When someone searches for a keyword that’s relevant to your business, your ad will appear in the search results. So if you want to reach people who are interested in what you offer, choose keywords that are closely related to what you do or sell.

3. Set up Targeted Campaigns

Another way to ensure your ads are reaching the right people is to set up targeted campaigns. With targeted campaigns, you can specify exactly to whom you want to show your ads.

Measuring the Success of Your Google Ads Campaign

Google Ads campaigns can be a great way to drive traffic to your website and generate leads or sales. But how do you know if your campaign is successful?

There are a few key metrics you can use to measure the success of your Google Ads campaign:

1. Click-through rate (CTR): This is the percentage of people who click on your ad after seeing it. People are interested in what you’re offering if your CTR is high.

2. Conversion rate: This is the percentage of people who take the desired action after clicking on your ad, such as making a purchase or signing up for a newsletter. A high conversion rate indicates that your advertisement is successful in convincing viewers to perform the intended action.

3. Cost per conversion: This is the amount you spend on your ad divided by the number of conversions (sales or leads). A low cost per conversion means that your campaign is efficient and generating leads or sales at a low cost.

4. Return on investment (ROI): This is the ratio of money made from your campaign to money spent on your campaign. A high ROI means that your campaign is generating a good return on investment.

Conclusion

The key takeaways for managing a successful Google Ads campaign include budgeting for your campaigns, monitoring your campaigns regularly, optimizing your campaigns for better results, and testing different campaign strategies. By following these tips, you can set your Google Ads campaigns up for success. You can hire a PPC agency to get the best results.

The post Google Ads Management: Creating a Successful Google Ads Campaign appeared first on SiteProNews.

Launching and managing a thriving Google Ads campaign can be quite challenging, this is particularly true if you are a business just starting out or are advertising within a highly competitive industry. This makes it incredibly vital to comprehend the very basics of running a Google ad campaign. This starts with assembling your ads, accommodating your budget and bids, determining the best type of ad campaign and tracking results. Then by optimising your campaign correctly, you can ensure your campaigns run smoothly and generate real results for your business. 

Whether you begin promoting ads directly on Google Search, advertising videos on YouTube or launching ads across Google’s display network; by dedicating the time to plan your Google advertising strategically. You can drive some serious returns this year. In this blog post, we will break down the key elements needed to tackle a successful Google Ads campaign. Ensuring you are able to generate the positive ROI you are after this year. 

1. Determine Your Goals

The first step in establishing a thriving Google Ads campaign is to define your advertising goals. Ask yourself, what do you want to accomplish with your Google ad campaign? This strategy will include identifying who your target audience is and where they can be met online. Then you can determine which specific actions you want them to take when encountering your ad. Your objectives may include: 

• Boosting Conversions 
• Growing Brand Awareness
• Driving Website Traffic
• Generating Leads
• Encouraging Sales 

Once you’ve defined your pursuits, you can build an ad campaign that aligns with your plan. Establishing your objectives beforehand will help you with directing the rest of your ad campaign, guaranteeing you stay on track and have opportunities to optimise when required. 

2. Choose the Best Fitting Campaign 

Once you have defined your objectives, you can begin to select a campaign type that is the best suited to accomplish your goals. Thriving ad campaigns all start with deciding on the right campaign type for your industry, dreams and audience. 

Google Ads has several distinct types of campaigns available for you to operate, individually they each have different purposes counting on your plans. Take into regard each and arrange accordingly. If you are interested in generating leads, a Search campaign might be the best option. If you want to increase brand awareness, think about a Display Campaign. By taking the time to analyse each campaign type you can encounter the ideal fit for your company. 

3. Assemble Your Ads 

Once you have clearly determined your goals and campaign type, it’s time to start creating your Google Ads. This approach will involve building multiple ad groups, each with its own specific keywords, and then forming ads for each group that incorporate the relevant keywords. Your ad should be straightforward and eye-catching. You will have a limited amount of characters, so be sure that you make them count. Include your keywords and implement call-to-actions all throughout the ad copy.

You will also need to set your bids for each keyword and do your research to make sure you aren’t paying for irrelevant keywords or searches. Be sure to construct a campaign that caters to your demographics. Modify the ad timetable, region, device and anything else according to your audience and objectives.  

4. Track & Optimise Performance 

The most critical step to a thriving Google ad campaign is monitoring performance and optimising accordingly. Once your campaign has officially started operating, Google offers numerous reporting elements that allow you to record your performance and make adjustments when needed. This may incorporate tracking your impressions, click-through rate, conversions, cost per conversion, and more. If you are not positive about how to effectively monitor and optimise your campaigns you can always reach out to a Pay-per-click (PPC) Agency. PPC Agencies are experienced in tackling and growing ad campaigns for the most profitable results. One of the top PPC agencies in London Finsbury Media can assist you with all your Google advertising needs. 

When you carefully modify your ads, you can optimise your camping to reach the most relevant consumers at the lowest expense achievable. These modifications might include altering your landing page, changing your bids, adjusting your keywords or editing your ad copy. By looking out for new trends and by tracking your performance, you can optimise your Google Ad campaign to guarantee that you are always maximising ROI. 

Launching Your Google Ad Campaign  

 While it may appear to be a lot of work to manage and launch a successful Google Ads Campaign, it doesn’t have to be so difficult. Like any other marketing approach, it will take some trial and error. However, as long as you track your results regularly and make the appropriate adjustments accordingly, the probability is that you will have a successful ad campaign. 

When it comes to advertising, every company is diverse and there is no one-size-fits-all system. However, by using a proper strategy and taking the right steps, companies can efficiently reach their target audience and maximise their performance while operating Google ad campaigns.

The post 4 Steps to Launching a Google Ad Campaign appeared first on SiteProNews.

That’s not it. 38 percent of online users in the US first read online reviews and then make a decision.

Data shows us that Google My Business (GMB) reviews matter, which is why you need to encourage your customers to leave reviews more often as a business. The better reviews you gather, the higher your rank on Google and the more traffic you’ll get. Eventually, it’ll lead to higher revenues and recurring leads.

If you want to learn more about GMB optimization services and how to use them to get more Google reviews, keep reading.

Why are Google My Business Reviews Important?

Google reviews are a game changer for businesses. They bring an abundance of benefits, including increased visibility and higher ranking, without spending any money.

Here are a few benefits of GMB reviews:

Increased Transparency

People value transparency, and Google reviews provide just that. Consumers are still a little skeptical about online shopping. Knowing other people have bought the same product and service as they’re seeking gives them peace of mind.

That’s why users tend to search for a business and read its reviews before purchasing anything from them. Research shows that positive reviews create trust, increase confidence, and persuade the consumer to take action.

Increased Online Visibility and Improved SEO

Google My Business reviews have an impact on search results. Google’s current algorithm goes over customer reviews and checks their posting frequency, quantity, and diversity.

A business with all three elements will have a higher chance of landing on the first page of local search results. This increases your chance of being discovered organically, especially if you use other SEO practices like GMB optimization, keyword use, and SEO content development.

When done right, Google reviews will show your business on the location map and display your content information, site, ratings, and reviews for the customers.

Allows You to Improve

Google reviews give you direct input on what customers think of your product and service. You get insights about your customer experience, where customers were happy and when they were not, and what products and services they’ve been opting for.

Monitoring this can tell you which areas need improvement and what you’re doing right.

Higher Conversion Rates

Consumers who see positive reviews about your business on Google are more likely to trust you. This will, in turn, give them the confidence to buy from you and leave a positive review themselves.

How to Get More Google My Business Reviews

Now that you know the importance of Google reviews, you may wonder how to increase them. Here’s what you can do:

Focus on Providing an Exceptional Customer Service

Need to compel your customers to leave a review? Make them love your product or service. If they’re blown away by the service you provide and see that their needs matter to you, they’ll become loyal customers who want to leave a positive review about their experience with your company.

Ask for a Review Directly

Want to increase your chances of getting a Google review from your customers? Ask them! Customers might not think of leaving one, so a reminder can encourage them to leave one. You can direct them to the review page by sending them a link.

You can also ask your employees to ask the customers for a review every time a purchase is made. However, make sure you aren’t too pushy.

Respond to Negative and Positive Reviews

Don’t ignore the negative reviews you get. When you respond to the positive and negative reviews you get, you’re showing the customers that their voice matters. It also builds a lasting customer relationship where they are encouraged to post more reviews because they know they won’t be ignored.

Leave Something Behind

It’s also a great marketing tactic to give your customer a little something to contact your business if they need to. With their product, leave a business or feedback card or a phone number to contact you. If you’re an online business, you can do this digitally.

Don’t Lose It at Bad Reviews

You won’t always get positive reviews. If your first reaction is to attack the customer, stop! Don’t come up with excuses; instead, tell them you’ll make things right.

When your customer can see that you read the reviews and work on them, they’re more likely to choose your business over the competitors.

Use CTAs to Encourage People

Sometimes customers just need a reminder to go write that review. For that, you can add Calls to Action (CTAs) in multiple places on your website or physical store. A simple “Like something? Leave a review!” will give them a nudge.

Let Them Know It’s Simple

Customers can be lazy. So, let them know it’s easy to leave a review and takes little to no time at all! You can ask them to leave a star rating and write a sentence or two about what they think of your product or service.

Try Email Marketing

Need more reviews? Try email marketing! Be straightforward. Ask them to write a review for you, and if they’re happy customers, they will be encouraged to do so. Since the process of writing a Google review is pretty simple, you’re very likely to get a response.

Use Social Media Platforms

Have a social media following? Don’t ignore them! Social media platforms are a great way to build a communicative relationship with your customers. You can include a link to the Google My Business reviews section and ask your followers to add in what they think of your business and the experience they’ve had with you.

The post The Easiest Way to Get More Google My Business Reviews appeared first on SiteProNews.

Latest updates are moving toward on-page, technical supremacy and the visitors’ experience.

The added E in E-E-A-T stands for experience, Core Web Vitals is known as user page experience. Google is clearly telling us that they are putting the visitor, and the user in the centre of their updates.

Writing for the benefit of the Google crawler, keyword stuffing, AI generated content… we are all guilty of some of the classic SEO crimes one way or another.

So, let’s decode the recently announced E-E-A-T!

The best way to do that would be to review E-A-T first.

E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness.

It is very important to learn that Google confirmed E-A-T is rated for every query that is searched in 2022. And that is a massive change for what is shown in top positions in SERPs and how it should optimise our pages.

E-A-T is all about quality, factual writing on a high quality, recognised and safe website:

E as Expertise stands for the expertise on the subject of the writer, aka you should seek a specialist on the subject of the page, not just a random freelancer that might get the facts wrong. Imagine buying face cream online and you are giving wrong advice, an unqualified or incompetent writer simply does not mention (for example) potential allergic reactions and you could end up with ruined skin.

A as Authoritativeness goes beyond just the voice of authority and supremacy of the individual page but speaks about the power, quality and recognition of the website as whole. Is your website seen as a good source of information on the web? Are you linking to other sources and are you being quoted as a place of useful and forceful information?

And lastly, T for Trustworthiness – once again refers to the website, not just the page quality. Is the website safe for you to use your credit card? – is a first question you should ask yourself when trying to validate if the website can be trusted by others. Do you have good Trustpilot and Google reviews? Are you using an SSL certificate? Does your website have a strong brand awareness? Are you present on social media?

E-A-T changed the SERPs and the growing importance of this quality measurement keeps changing the landscape of the SERPs.

Google always tries to serve the most relevant, best and fastest answer, but with E-A-T they are simply making sure that the results provided are keeping the users safe. Absolutely the correct approach as we all tend to shop more online for everything – travel, clothes, cosmetics… you name it.

E-A-T is not a ranking signal like speed, meta title or backlinks. But it impacts the rank of your content which is a ranking signal.

E-A-T is a Google quality guideline that is used to determine if the content is high quality and should be ranked higher or not compared to your competitors.

As Google saw a positive change in SERPs with E-A-T, they are taking it one step further to provide an even better experience to the users by creating E-E-A-T.

This is a change to Google content quality guidelines. The new E stands for Experience!

What Does that Mean and How Do SEOs Need to Work with this Latest Change?

Experience, in this context, refers to the first hand experience of the author and the website with the topic in question.

For example, if you are on a medical blog, is the article written by a doctor, or a real expert on the topic?

If it is a financial blog, is the article full of useful info written by someone from the financial sector? Is the information true? Is it understandable, even if an expert has explained it?

Is the article published on a relevant website or is it just a one time article of a completely unrelated topic to the whole website?

Also, Google is giving us more explanations on some vital concepts such as:

• Is the website harmful or safe?
• Is the content harmful or safe ?
• What is the reputation of the website and its contributors?

This is why an author’s profile is important, credentials, links to their professional profiles such as LinkedIn, or other places that can verify the true identity and qualification of the writer.

The job of SEO’s is to prove to Google that you have got the most relevant and best, trustworthy solution for the query.

To provide a good additional E to E-A-T, watch out for and provide:

Content: Original, well researched content that demonstrates a direct, ‘first hand’ experience’ with the topic.

Author: Is an expert on the topic in question, has verifiable credentials.

Publisher: Has a history and it is a recognised authority on the topic. Aka an SEO post on a website that is on marketing and SEO.

On top of all that, Google has confirmed that the most important and central piece of the E-E-A-T is trust, and it was named the most important ‘member of the trust family’.

Naturally, Google and their Quality raters will apply the principles of E-E-A-T differently to different verticals and niches. As this is a quality update for YMYL (Your Money or Your Life) websites – medical, financial, news, governmental information… naturally these will see the biggest impact of this change. Having said that, Google wants to provide the best and most relevant and correct answer to all queries, so in the end, there will be impact on most of the niches out there, maybe not as significant as on YMYL.

In conclusion, if your website was already optimised for E-A-T, this should be just a small change and adjustment for you.

If your website does not respect E-A-T guidelines, E-E-A-T will cost you places in the SERPs.

Make sure to re-optimise your website and content that Google is asking you to and make sure to work with verifiable experts in their field.

In the end, we all want to feel safe online.

The post E-E-A-T: How E-A-T Changed and What It Means for SEOs appeared first on SiteProNews.

You may assume there is some kind of black market service to remove negative links — there isn’t. And this certainly wouldn’t be the simplest way to go about getting them removed. The reality is, the most simple and effective strategy to remove links is to simply ask. Below are the four main steps you need to follow in order to get negative links about you or your business removed.

What are Negative Links?

A “negative” link is a search result on Google that can be deemed detrimental to your business. Often, the links that are hardest to remove are published in journalistic outlets, separate to things like reviews and forum posts. These articles could be the result of a crisis your company faced — perhaps a shipping and supply issue, an unfortunate customer experience, or a misjudged social media post. For that reason, a negative link may be entirely fair and justified for its coverage in the press. 

However, this doesn’t mean that the press can say anything they want about your company. Negative links might have false information or lack a statement from leadership — this is called the “right to reply”, which every journalist is obliged to offer when a company or person is accused of something in an article. If this is the case, you might have fair grounds to ask for the link to be removed, or at least edited.

1. Compile a List of Links

Compiling a list of negative links is the first step to identifying what you want removed, but also to finding the right approach in ultimately removing them. You will then need to go about finding the best person to reach out to. It might be the work email of the journalist who wrote the piece, a general editorial email, or — if applicable — a complaints or general email found on the outlet’s “Contact Us” page. Once you have your list of outlets and a rough contact sheet of emails to reach out to, double check if there are any articles in outlets that work together — like sister publications or syndicated media — to reach out to the same contact for multiple links.

2. Contact the Outlet

If you are looking for compassion and understanding from journalists and media outlets, you have to approach the matter with the same perspective. The reality of getting negative links removed is that you simply have to ask nicely — most people will be understanding and able to offer help. 

Contact the outlet and explain why you are reaching out: that you need links removed because it is impacting yours or a clients’ business. If there’s wrong information or inaccurate details, or perhaps an extra element to the story that changes the angle of the article, be sure to share.

3. Follow Up

Journalists are extremely busy people, and there is a good chance they will miss your email. Make sure to follow up after a week — asking nicely if they’ve had a chance to read your email — and then again one more time. If you continue to follow up insistently, the journalist will no-doubt feel harassed and either won’t take your request seriously, or will simply block your email. Perhaps try circling back at a quieter time, perhaps a Friday afternoon, sharing that you’d appreciate if they could take a look whenever they get a spare moment.

4. Find an Alternative Route

If email is unsuccessful, you might have more success through Twitter or LinkedIn. But not all journalists use their social media in a professional context, so be wary that if you do not hear back through any of these avenues, it might be time to explore some alternative routes

Negative links are a burden to your business’s online presence, but getting them removed is not the only way to improve your reputation. You can balance out the negative with positive through a strong, targeted PR campaign that focuses on all the good your business is doing. Combined with sophisticated SEO efforts, this can bury old links several pages into a Google search where people are far less likely to check for them.

Removing negative links isn’t totally out of reach, but reputation is all about management, and that’s something you will always have more control over than outdated search engine results.

The post How to Remove Negative Links appeared first on SiteProNews.

If you’re running a pay-per-click (PPC) campaign for your brand, it’s essential to track your performance data so you can see how well your ads are doing. In order to track the success of your brand’s Google ad campaigns, it is important to understand how PPC performance works. In this post, we’ll show you how to track your brand’s Google Ad results so you can make sure you’re getting the most out of your advertising budget.

1. Check Your Brand’s Average Position in Google AdWords 

This crucial metric tells you the average position of where your ad appears on the search results page. The higher your ad’s position, the more likely users are to see and click on it. Your ad position will vary based on the keywords you’re targeting and the competition for those keywords. This is an important element because you can then review the positions for your brand’s keywords and compare them to the positions of your competitors. 

You can find this information in your AdWords account’s “Keywords” tab. Click on the “Avg. pos.” column to sort your keywords by position. If you noticed that your brand is appearing in a lower position than your competitors, then it’s time to make some performance adjustments to your campaign. 

2. Review the Number of Impressions & Clicks For Each Ad 

Impressions are the number of times your ad has been shown, while clicks are the number of times people have clicked on your ad. By taking the time to review these two metrics, you can get a good idea of how effective your ads are at reaching your target audience. This data can be found in the “Ads” tab of your Google AdWords account.

If you notice that one of your ads has a high number of impressions but low click-through rates, that’s an indication that your ad copy needs to be adjusted. Ads with high click-through rates are great at reaching users and driving them to take action. Reviewing these PPC metrics is essential for making sure you’re performing well. If you need support understanding these speak with a skilled PCP Agency.  A PPC Agency can support you in tracking ad data and driving results. 

3. Examine Your Conversion Rate 

If you’re running an ad campaign, it’s essential to keep an eye on your conversion rate. Your conversion rate is the percentage of people who click on your ad and take your desired action, this includes making a purchase. You can find this information in the “Conversions” tab of your AdWords account.

A high conversion rate indicates that your ad is performing well and reaching the right audience. Having a low conversion rate is a signal that your ad copy is ineffective or that you are targeting the wrong audience. By tracking your conversion rate, you can identify any issues and make the necessary adjustments. This will ensure that your ads perform more effective and drive success. 

4. Use Google Analytics To Track Website Traffic From Ads

 Google Analytics is a free tool that allows you to track how much traffic your website gets from all sources, including your PPC ads. By understanding how website visitors interact with your website and ad, you can make the proper adjustments to improve your conversion rate and ROI.

You can find this information in the “Acquisition” tab of your Google Analytics account. This information is essential in optimizing your ad campaigns for better perfomance.

5. A/B Test Your Ads & Determine Which Perform Best 

A/B testing is an essential step in tracking your ad performance and optimising results. This method is implemented when two or more versions of an ad are created and compared to track which one performs better. With PPC ads, you can A/B test different ad copy, landing pages, and other elements to see which combination leads to the most conversions and a higher ROI. You can find this information in the “Experiments” tab of your AdWords account.

Before you launch your next ad campaign, consider running an A/B test. You can then ensure that your Google ad campaign is performing as effectively as possible.

Final Thoughts 

By tracking your Google ad performance, you can get a better understanding of what’s working and what’s not working with your campaign. This allows you to make needed adjustments so you can get the most out of your PPC campaigns.

By following these tips, you can now track your Google Ad results and ensure that you are getting the most out of your ad campaigns and budget. Are you currently tracking your brand’s Google Ad results? If not, follow these tips and get started today!

The post How To Track Your Brand’s Google Ad Results appeared first on SiteProNews.

This rapid change is being fuelled by digital transformation, which is affecting how your web users interact with your blog and surf the internet at large.

If you’ve been toiling away at keyword optimization and only focusing on other traditional SEO strategies, that could be the reason why your traffic has flattened out.

It’s because you’re not adapting to the way digital transformation is constantly re-engineering SEO.

Google makes algorithm updates daily, for example.

This is according to a Google Update history report by Moz, which emphasizes the fast-paced nature of SEO, and the need for you to constantly adjust your strategies to keep up.

In this article, we’ll be redesigning SEO in the age of digital transformation to ensure you aren’t left behind as your users switch digital technologies, thereby enabling you to increase traffic to your site.

Let’s get started.   

1. Voice Search Optimization for Better SERP

Is your website optimized for voice search? 

If not, you may be putting off the majority of your consumers, given that a PwC Study finds that 71% of users would prefer to use voice queries over text. 

This meteoric shunning of type searching has also largely been contributed to by the growing popularity of smart speakers such as Siri and Alexa. These have enabled much more convenient search options as opposed to your audience straining muscles to work the keyword to find answers online. 

So if your content marketing strategy is not tailored to be picked up by voice search, your website risks getting left behind by the competition. Just a few years ago, audio content was considered unstructured data of no business value, but today thanks to natural language processing technologies, Google is able to turn user audio into real search queries with actual results.

Good voice search optimization begins with conversational keywords.

In other words, it’s time to start prioritizing long-tail keywords which reflect normal human conversations. For example, when looking up new shoes to buy on eBay, a type query would go something like “best shoes eBay.”

In a voice search situation, the phrase would expand significantly to “what are some of the best shoe deals online,” or something along those lines. The point is you need to incorporate more long-tail keywords into your content strategy. 

Voice SEO will help you get higher search engine result page (SERP) rankings, according to a Backlinko Study featuring over 10,000 search results. 

The company found out that 75% of voice search results average a top-three SERP finish overall for that query, reinforcing just how seriously we should take this growing digital transformation trend. 

2. Content Security to Tackle Content Generators 

In the age of rampant content generators, duplicate and near-duplicate content are becoming alarmingly popular. 

Estimates indicate that about 30% of the web today consists of duplicate content. This is according to a Q&A session by Google’s former Head of Web Spam, Matt Cutts.

That awesome blog post you wrote a week ago may already be up on another website, outmuscling your blog and taking your hard-earned position on the SERP. 

This duplication of content is hurting your SEO strategy, and making a mockery of your entire digital marketing strategy if you don’t act in time. 

While there are no penalties against it, identical content makes Google choose which one to rank, at the expense of the other.

Sometimes duplicate content can be unintentional. 

In this case, you want to ensure that your HTML code for the page is unique. The same goes for your meta descriptions and page titles as well. 

If you own an eCommerce website, product descriptions are a common cause of duplicate content. Therefore, you should strive to create your own rather than relying on the manufacturer’s version. 

In the case of content thieves, WordPress’s default pingback and track system can come in handy. 

When someone copies your content, you’ll get a notification about this new referring domain. You can then double-check and take action if it turns out to be your stolen post. Watermarking images is also a great idea. 

3. Content Intelligence for Customer-Centric Posts 

How can you make content that resonates with your audience? 

It’s the dream of every marketer to be able to peer into the mind of customers.

The content needs of your audience change over time, which is why redefining SEO in the age of digital transformation is vital.

A North American CMI study revealed that 78% of B2B marketers felt their content marketing was not achieving the desired success. It further established that you might be missing the mark because you don’t fully understand your market. 

That’s where customer data platforms (CDP) powered by content intelligence come in. Armed with powerful data analytics capabilities, they provide insights that enable you to create content depending on your buyer’s purchase journey along your sales funnel.

For powerful account-based marketing, CDPs are also huge game-changers.

An intelligent document processing platform brings together transactional and behavioral data, including customer support and POS data, into a structured format. 

This can fuel your database which in turn powers the CDP that your business can then use to create a detailed buyer persona. As a result, you can get an idea of your customers’ needs at various moments, and craft content to capitalize on these shifting preferences. 

Wickers was able to use a customer data platform for better content targeting. 

Courtesy of the power of content intelligence, the retailer was able to improve engagement with shoppers and even increased email click-throughs by 116%.

4. Complex Search Solutions to Impress MUM

In early 2021, Google announced the Multitasks Unified Model (MUM) algorithm. 

This is one of the many artificial intelligence trends rising in popularity, creating huge ripples in the SEO world. 

The machine-learning algorithm is set to change the nature of search in the coming weeks. 

Often your content strategy mostly depends on keywords and written content to rank. However, you could soon notice a drop in organic traffic if that’s all that you rely on for content marketing. With this algorithm also feeding on audio and visual information, written content alone won’t be enough to maintain your online visibility, if the recent trends in digital transformation are anything to go by.

Consequently, you’ll need to incorporate more images, audio, and video content into your content marketing strategy to be more MUM-friendly. 

All this information should moreover be geared toward solving a multi-step task without the user having to return to Google to complete other subtasks. That means more supporting content to your pillar articles to get more search engine attention.

I’ll use Google’s MUM hiking example to shed more light on this. 

It covers a two-sentence search query on preparing to hike Mt. Fuji. This is an extensive topic covering weather guides, equipment rentals, hiking trails, and more.

In this instance, you might need to write content around all these adjacent topics, incorporating audio and visual aids, to better appeal to MUM. 

 5. New Core Web Vitals to Accommodate Devices

Are all your web visitors pleased with their experience? 

If not, things may not be looking up for you. 

According to research by Uxeria, 70% of online businesses that fail trace their downfall to a bad user experience which kills traffic to the sites. 

As digital devices used to access the web increase in diversity, so too do core web vitals change to accommodate the latest technologies and user needs.Therefore, failing to adapt to these changing user experiences by implementing a proper digital transformation strategy means certain SEO death sooner or later.

In its most recent update, Google added new core web vitals namely: 

• Cumulative Layout Shifts (CLS)
• First Input Delay (FID) 
• Largest Contentful Paint (LCP)

All these new signal factors basically put more emphasis on distinct facets of your user’s experience, mostly revolving around visual stability, interactivity, and loading performance.

You can use Google’s UX report to measure these metrics and other traditional signal factors.

Once you’ve conducted your UX audit, you could fix UX issues through image optimization, reducing your redirects, and switching to an improved host. 

Too many plugins can also affect user experience adversely so be sure to also cut down on unnecessary plugins. 

Conclusion 

Is your website customized for modern SEO?

Digital transformation is only gathering more momentum by the day, thanks to artificial intelligence algorithms and machine learning technologies.

It’s already taking over at the moment given that 70% of businesses today are embracing digital transformation. This means that SEO strategies are also bound to continue changing to keep up with this pace.

Therefore, continually redefining SEO in the age of digital transformation is important. Otherwise, your website will keep playing second fiddle to competitors and you’ll keep on laboring on SEO to no avail. 

So remember to optimize for voice search, factor in complex search queries, and keep an eye on shifting web vitals. 

The key to success in SEO lies in perpetual learning and adaptation.

The post How To Define SEO in the Age of Automation and Digital Transformation appeared first on SiteProNews.

Google news first launched the new way of viewing news on mobiles in 2019, but it has been rolled out to desktops more recently. Many brands are now finding that news articles appear top in search results rather than their content. Google has put the focus on useful and relevant content from third parties rather than from brands themselves. 

Principles of a Great Content Marketing Strategy 

Content marketing has rapidly become a core discipline of forward-thinking marketers and brands. Rather than pushing products and services in an outright plug for the brand, content marketing exists to support customers with relevant, insightful and consistent content to help them solve their issues. The result is far more engaging, and it builds that all-important brand loyalty, a marketing panacea. But content can also drive sales for a business, and the best part is that it is a cost-effective approach that works for both large and small brands. 

Of course, there are different ways of using content marketing in a PR and communications strategy. Whether it’s lead generation or brand awareness, having the right content show up in the right places can be extremely powerful, no matter the size of brand.  

Content Marketing and Google 

There are many common themes between the way that we approach content marketing for brands and the way that Google selects which news to feature in Google news. Brands should think of themselves as ‘content publishers’. They are creating and distributing valuable content that will insight and inform their desired readers. Choose your platform carefully, whether it is your brand’s own blog, a third-party website or social media. If you’re consistently leading your industry as a thought leader, the chances are it will boost your chances of being picked up by Google. This will help with maximising exposure and your chances of resonating with even more readers. 

And it’s not just the news search function in Google that will display Google news, or News.google.com. The Google App, discover page and even YouTube also has Google news coming through as breaking news topics.  

So How Can My Brand Appear in Google News? 

Firstly, let’s look into how Google decides which news articles to display. This article provides a good explanation about Google news article rankings and how they are determined algorithmically. It explains that the following factors are taken into consideration: 

• Relevance: whether the story is relevant to the user’s query. This factor is key to determining what users see in query-based experiences such as in Top Stories. 
• Interests: the interests that are defined when a user sets up Google News, coupled with the user’s reading behaviour, will determine the content that appears on both Google Discover and the “For you” section in news.google.com. Google ignores political or ideological perspectives when ranking content. 
• Location: this factor helps to surface stories relevant to the user’s geographical location in the “Your local news” section. This setting also factors in regional nuances in search queries, allowing a query such as football to return different results in different countries. 
• Language: the audience and how they consume news content is important to tailor for that particular language result. 
• Prominence: this reflects both the number of articles a publisher is producing on a certain topic — with more being better — as well as whether the topic itself is trending. 
• Authoritativeness: Google’s algorithm is set up to search for authoritativeness and trustworthiness signals to prioritise the most reliable sources. This system is designed around feedback from search results, click-through rates (CTRs) in search engine results pages (SERPs) and backlinks. 
• Freshness: recent articles that provide additional information on an evolving story have a higher chance of surfacing than older articles. 
• Usability: Google considers how usable and accessible a website is when presenting search results. Loading speed, responsive design and cross-browser compatibility are key requirements. 

Prominence, Authoritativeness and Freshness 

Prominence, authoritativeness and freshness of content is valued highly by the Google algorithm. They are also the common denominators of any successful PR or communications campaign.  

News hijacking and thought leadership has long been an effective way of getting your brand noticed. It allows you to demonstrate your knowledge and understanding on topical events going on within your sector by sharing views and opinions within relevant publications and news outlets. Articles based on topical events increase the ‘shareability’ and credibility of a brand and help to build a reputation.

When it comes to getting noticed; being quick to get your comments out there and keeping them brief and on topic will increase your chances of them being picked up, not only by a news outlet but also by Google news. The effect of this could be incredibly advantageous for a brand.  

The post Content Marketing – How Being More Useful Pays Dividends With Google appeared first on SiteProNews.

Google My Business marketing has become a modern-day necessity for businesses as it helps potential customers make a decision if they want to choose your product or service or one from your competitor. This article the reasons to set up a GMB profile.

What Is Google My Business?

At its core, Google My Business is a search engine that helps customers locate businesses based on their keywords and their searching location.You can add photos, hours of operation, contact information, and more, which helps potential customers learn more about your business before even visiting your website. You can also select your business category. This will help Google to better index your website. Claiming a listing on Google Maps is easy as well as free.

Increases Visibility

A good business person knows that the more visible their brand is in the eye of the consumer the more leads it will be able to enjoy. With a Google My Business profile, you can increase your visibility in search results, which can lead to more customers finding and using your business. Google My Business can also help you manage your online presence and control how your business appears across the web. Overall, setting up a Google My Business profile is a good way to increase your visibility online and attract more customers thanks to local maps SEO.

Helps Customers Locate Your Physical Address

A Google My Business profile helps customers find your address in the real world. They will also get to learn through it your hours of operation so that they can have a hassle-free experience. Also when customers learn you have a GMB listing, they know the business is legitimate. This helps them stay clear of various frauds online.

Improves Local SEO with Google Maps Integration

Google Maps marketing profile helps to improve your local SEO by integrating with Google Maps. It also allows customers to easily find your business and leave reviews.

Google My Business profile makes it easy for customers to leave reviews about their experience with your business. These reviews can not only help attract new customers, but they can also give you valuable feedback about what you’re doing well and what areas need improvement.

They also help to build trust with your target audience and increase your credibility in the industry. Stakeholders such as banks and the government will also be able to see that your business is legitimate which can help to improve your dealings with them.

Helps to Understand Your Target Audience

The Google My Business account can also help you understand your target audience. You can use this precious information in your marketing campaigns as well as your keyword research. If you feel overwhelmed to explore the GMB ecosystem yourself then you can also have the whole process outsourced to an experienced Google My Business optimization company. 

Business owners will be able to see different metrics such as how much of their content such as posts, photos, and profiles are being viewed and which content isn’t generating much traffic. This will help improve your content and identify weaknesses in your content. GMBs are also a rich source for keywords as when people search online you can discover specific long-tail keywords that can position your business for success.

You can also use these keywords across various content channels such as to help improve your website and social media campaigns. A Google business profile will also help you understand your audience more deeply. You can discover important variables such as their location, gender, age, etc. You will also see information related to conversions. For example, how many people used the link to visit the website, and how many from there went on to actually buy your product or service.

Tips to Improve Google My Business Optimization

• It’s important that you use relevant keywords that attract the attention of the reader and act as a hook. Take the help of powerful tools to discover the right keywords as this can help improve the chances of your business being found.
• Always use a localized phone number as this shows Google that your business is real and focuses on a particular geography. This will help Google’s algorithm to connect your business with the right customers in your area.
• Make sure that the business description you write is accurate. When you set up your GMB listing, pick the correct category that best describes your commercial enterprise. This will help ensure that potential customers are finding the right businesses when they do a search on Google. It also needs to be compelling with a strong call to action. Don’t forget to mention your hours of operations during special days such as holidays.
• Add high-quality photos and videos. This can help distinguish your business from your competitors and create a perception of quality in the minds of your target audience. When people see photos and videos of your products or services, they will see them as social proof and would want to learn more about your business.
• Always make sure to regularly update your information such as website address and phone number. If Google discovers broken links they could penalize you in their rankings. This will also harm your reputation.

The post What is Google My Business & Why Should I Set Up a Profile? appeared first on SiteProNews.

Google adsense displays programmatic ads based on a publisher’s website audience and content. This works with a real-time auction where advertisers who use google ads submit bids for which ad should show up in front of the publisher’s audiences, and odds are whoever has the highest bid wins.
Sounds easy enough! However, unlike other traditional platforms like Facebook or LinkedIn, there isn’t any targeting available here–only what you place on your site yourself will ever appear in front of your visitors unless you want to pay extra for more specific placements (which we recommend).

There are 4 different types of bids in Google AdSense. These include:

1. Cost-Per-Click (CPC) for when a visitor clicks on an ad.
2. Cost Per Thousand Impressions (CPM) is the price you will pay per thousand impressions your advert displays to viewers.
3. Active View CPM is the cost per thousand impressions from ads with video or mobile formats.
4. Lastly, Cost Per Engagement(CPE). 

What does each type have in store? Let’s take a look!

1. CPC (cost-per-click) 

Publishers get charged each time a user clicks on an advertisement. The price of a click is determined by how attractive your ad inventory is to advertisers and how much they’re prepared to pay for it.

2.    CPM is a cost-per-thousand impression)

Advertisers set their bids for 1000 ad impressions on a CPM basis. The publisher earns revenue each time an ad is served and viewed by a user. 

Google AdSense enables both CPC ads and CPM ads to compete to maximize the amount of money they make off of advertisements based on which will generate the most earnings from viewers who click them.

3.  CPE (cost-per-engagement)

With this model, advertisers select a specific action that the visitor should perform and only pay if that action is completed.

For example, in this scenario, an advertiser may decide to pay when a user hovers over a rich media expandable ad for at least two seconds.

4.  CPM for Active View (Active View COST-PER-THOUSAND impressions)

Publishers get paid for viewable impressions, defined as at least 50% of the banner is visible for at least 1 second.

Publishers only get 68 percent of the ad income from sold impressions in each bidding type, with Google getting the rest.

What is the Difference Between Cost-per-click (CPC) Bidding and Cost-per-view (CPV)? 

A CPV is bidding that advertisers use for video ads, where they only pay when someone views their ad for more than 30 seconds. On the other hand, CPC bidding uses a model in which advertisers pay every time someone clicks on their ad. The ad doesn’t have to be a video advertisement; it can also be an image or text link like in Google Adwords or social media platforms such as Facebook Ads. If you’re having trouble in creating your ad, then these AI tools can help you with it.

What Bidding Strategy Would be the Most Profitable One?

CPC is the dominant bidding strategy on Google AdSense with the highest ad revenue potential. 

The second-highest earning type of bid in Google Adsense, CPM, has some drawbacks that come from not being able to sell your ads for as much because there’s only one demand partner (Google). Remember that earnings will depend on how high your CTR is and what value audience you have.

 The CPC model delivers the best results if CTRs are over 1% and don’t fluctuate. However, suppose they’re low but valuable. In that case, CPC will outperform CPM even though it might not bring all clicks guaranteed and unrecognized value of impression, which is more likely to happen in a CPM setting where images aren’t guaranteed too.

To reduce the risk of bidding too high with an unknown audience and low click-through rate, Google also bids at lower prices for clicks on keywords where it is uncertain whether these clicks will convert. In other words, they are trying to bid as cheaply as possible when converting traffic is not guaranteed. 

When conversion rates are higher, and there is a valuable target audience, the cost per thousand (CPM) can be even more volatile for Google.

Techniques Google Adsense Optimization 

The process of modifying to increase the quality of your site is known as optimization and traffic on your site and performance with AdSense. Depending on what optimization goals you have in mind, this may mean modifying either your website or ad implementation. Optimizing can help grow your AdSense revenue, improve usability for visitors to a page and get more traffic (links), etc.

Below are tips about how to optimize ads or build better sites:

1. Using Smart Pricing to Increase CPCs

The Google AdSense Smart Pricing algorithm has many publishers terrified. This algorithm ensures that advertisers get their money’s worth when advertising on the publisher network. Whenever possible, Google will track conversions for these advertisers, and websites that bring in better conversion rates will receive higher bids from this aggregator. 

However, we only see clicks but not conversions. As a result, we cannot target specific ad categories or bid specifically on certain types of products/advertisers like other platforms allow us to do. You CAN make your site valuable by employing several tactics- this might result in higher quality bidders with much more competitive bidding prices than before.

Google’s Smart Pricing isn’t new. It has been around for 9 years, and that is the length of time publishers have tried to work out how to hack it. For the most part, it is about audience quality, and its engagement with ad-clicking can be lovely. Still, if people click without becoming clients, many advertisers see this as a lost investment over time.

To make Google’s Smart Pricing work for you instead of against you, block unprofitable categories or place your ads in places with no accidental clicks that lead to traffic that converts into clients-not. These just cheap views don’t turn into customers who convert.

But how do you know what traffic will convert? It would be best if you reversed engineer’ the customer journey by providing content tailored explicitly for parts of them like reviews on websites; products are often given positive feedback because they are well-liked, so review websites will likely score highly when faced with intelligent pricing algorithms due to their high CPCs (cost per click).

 2. Fix Invalid Google AdSense Traffic

“Invalid click activity” is defined as “any clicks or impressions that may artificially increase an advertiser’s costs or a publisher’s earnings,” according to Google. This includes clicks or impressions created by a publisher clicking on his commercials, a publisher promoting clicks on his advertisements, automated click tools or traffic sources, and robots (or other deceptive software). The advertiser will not be charged.

Despite Google’s assurances that they have clever technologies and a dedicated team to safeguard advertisers from unethical publishers (they don’t explain what you might be doing), we find ourselves coming back in touch with this again.

If you keep getting invalid traffic, that’s a sign of issues with your website, and Google will penalize you.

So what can you do?

Well, for starters, avoid low-quality traffic sources. If this is not possible, verify implementation and don’t click on ads! ! Scammers, on the other hand, find ways to get around these. Thus Google keeps its tricks hidden (although some educated guesses are there). 

Meanwhile, honest publishers like yourself get hurt, but enough with the lamentations and onto solutions. For example: make sure to balance content versus ads as this may affect your audience of returning users; also, keep an eye on social media traffic – google  AdSense does not approve. 

And secondly, if it comes from search engines or pages, they reach through it. Google prefers viewers coming from those means only. They despise paid traffic that isn’t routed through the platform from where it originates—for example, paying for a post on Facebook or a retweet by bots. 

Last but not least – contact Google. If you’re doing nothing wrong and the traffic is real, legit, and clicking? You might be being targeted with click bombing from your competitors.

3. Blocking the Categories

Blocking by category would pressure your website and is an excellent way to increase performance. With AdSense, there are three types of ad blocks: Safe, Limited, and Risky. 

Safe ads will generate more revenue for most websites because they do not require any additional settings or special attention from website owners instead of limited and risky ads, which need manual adjustments depending on the type of content being published. advertisements for all visitors to your page- an optimistic point of view! But let’s get real for a second: allowing all available categories in AdSense.

You might be increasing competition amongst advertisers over the audience you receive. Still, this may also lower RPMs if too many different promotions 

run at once without sufficient marketing budgets (CPC). Still, questioning how category blocking/unblocking could affect profits? The main question here is – how do you maximize profit with each type?

Higher RPMs result from high CTP (CTR) and higher CPV (CPC). One cannot function without the other; if some categories have great-looking CTP with bad-looking CPC, we know this is wrong for our targeted audience as we saw low revenue instead of impressions under “Allow & Blocks Ads.”

Look at which ad category has many impressions but low income to create an effective block list by blocking these categories temporarily until you can find the best fit that leads to more conversions. 

After evaluating what works best through reporting features found on “Allowing Ads” like countrywide screenshots or global reports from all areas.

Conclusion

Google AdSense is a programmatic advertising platform that allows publishers to monetize their websites. 

Ads displayed on the publisher’s site are based on that specific website’s audience and content. Google runs an auction where advertisers who use Google Ads bid for ads to decide which ad will appear, with the highest bidder winning. 

Google AdSense is perfect for small-medium publishers (100k monthly visitors). It is simple to set up and does not necessitate any technical experience, and there is no fee required to join! However, its CPC model may leave potential revenue opportunities behind due to low CTR or the value of your audience being too low.

The post The 3 Best Google AdSense Optimization Techniques appeared first on SiteProNews.

Google is the world leader in terms of Internet search and digital advertising revenue. Every day, more than 3 billion Google searches are conducted worldwide and over 100 billion web pages are indexed by the search engine giant. What makes Google so popular? Its algorithm that guarantees better results for any keyword entered by users has had a major role to play in the success of Google. In addition, internet users today are increasingly using mobile devices for search and Google is keeping up with that trend too.

Google’s continuous research on how to provide relevant web pages from different sites lets you see more clearly what you’re looking for. On this note, let’s look at the latest SERP feature trends:

Priority to Voice-optimized Content

The latest SERP feature trends show that content on mobile devices will be more voice-activated and conversational. Google’s voice search is growing 3 times faster than the text version and accounts for 20% of all mobile queries. Mobile web pages with 2 to 4 sentences in the description area perform better than those with a longer description or several short descriptions.

More Knowledge Graph Cards

Cards are the latest SERP feature trends in Google, which display detailed information about specific topics in separate sections within search results. This allows searchers to find answers quickly without having to click on another web page, thereby increasing user satisfaction for Google users. You can also improve your strategy by using Schema.org structured data to spread your content across multiple Google knowledge graph cards.

Integration of Local Search With Images

Google’s latest SERP feature trends show a strong push towards integrating local business information into SERPs, especially for mobile users. If you have a physical store or an office in a certain location, make sure that this information is visible to Google.

Bookmarking Service for Mobile Devices

Google’s latest SERP feature trends indicate that users are increasingly turning to their mobiles to find bookmarked content. If your content has been shared thousands of times on the web, you can consider it as a high-quality bookmark and monetize it with Adsense ads or other affiliate ads.

High-quality Featured Snippets

The latest SERP feature trends show that Google is increasingly using featured snippets to display high-quality content with extensive information in separate boxes at the top of SERP. It’s a great opportunity for you to grab traffic from users who like to get all their answers right on one page and don’t go through other sites.

The Rich Cards

Google’s latest SERP feature trends show that the search engine giant is increasingly using rich cards to display information and media together in one featured snippet or box on SERP. The results include headlines, images, and buttons with snippets of relevant content and hyperlinks for users searching for related topics. This is a great opportunity for you to direct users to your own website.

The Use of Location Modifiers

The latest SERP feature trends show that Google is increasingly using location modifiers to display local-specific results based on user search queries. This is an important tool in the SEO strategy because it helps companies improve their online presence by displaying relevant information for their target location.

Highlighting Special Offers

If you have a list of weekly or monthly deals and discounts, Google’s latest SERP feature trends indicate that highlighting these offers in the description area affects the user experience and helps increase conversions for your business. It also makes it easier to rank higher than other e-commerce sites offering similar products.

Tips for Better SEO Strategy

Fret not if you are new to SEO as we’ve got you covered with the best tips to improve your SEO strategy to gain a competitive edge:

• Analyze data trends over the past few years to understand how search engine algorithms have evolved.
• Create a regular SEO calendar with updates on your site’s security, content writing, and link-building activities.
• Use engagement signals like click-through rate, time spent on a page, bounce rate, etc. to monitor the quality of traffic coming through search engine optimization.
• Focus on the latest SERP feature trends such as featured snippets, knowledge graph cards, location modifiers, and rich cards to get ahead of competitors.
• Use Schema.org structured data to make your content easily discoverable by Google’s bots.
• Be active on social media networks like Pinterest, LinkedIn, and Facebook because these channels can help you brand your business online.

Wrapping Up!

With the latest SERP feature trends, it is time to take your SEO strategies up a notch. Now that you know what Google is looking for, make sure you include these changes in your strategy for better search engine rankings and improved conversions.

Google’s latest SERP feature trends show a strong push towards integrating local business information into SERPs, which means companies should be actively monitoring their online presence across local business listings, review sites, social media channels, blogs, etc. By following these SEO strategies, you can come up with a stronger SEO strategy that will help improve your search engine rankings.

The post SERP Feature Trends and Tips For a Better SEO Strategy appeared first on SiteProNews.

If you’re looking for some tips on how you can increase your return from running Google Ads campaigns, read on!

1. Use a Budget That Is Appropriate For Your Industry and Product

When it comes to budgeting for your Google Ads campaign, it’s important to be realistic about how much you’re willing to spend. You’ll want to consider your overall marketing budget, and also think about how much you’re willing to pay for each click on your ad.

Be careful when you are setting your average daily budget. Bear in mind that the price your setting is averaged over the course of the month so you may even spend double it over some days but your entire monthly spend will not be more than your daily budget multiplied by 30 days.

If you’re not sure how much to spend, try starting with a small amount and increasing it gradually as you see results.

Having said that, make sure your billing is in line with your competitors, if they are spending $3 per click and you are spending 25 cents for the same visitors, do not expect to get many clicks.

2. Try Some Remarketing Tactics to Reach Those Who Have Already Visited Your Site

Google Ads remarketing is a feature of the AdWords platform that allows businesses to show ads to people who have visited their website before. This can be a great way to reconnect with potential customers who may have been interested in your products or services but didn’t make a purchase.

To start using remarketing, you’ll need to create a remarketing list. This is simply a list of all the people who have visited your website. These are created by adding a tracking code to your website. You can then create an ad campaign that will show ads to these people on Google and across the web.

When creating your ad campaign, you’ll need to choose a goal for it. Some common goals for remarketing campaigns include increasing brand awareness, driving traffic to your website, and getting more leads or sales.

Once you’ve chosen a goal, you’ll need to create ads that are relevant to your target audience. You’ll also need to come up with a budget and schedule for your campaign.

Remarketing can be a great way to increase the return on investment from your Google Ads campaigns. If you’re not currently using this feature, give it a try and see how it can help your business grow.

3. Consider Using Negative Keywords to Avoid Targeting Irrelevant Searches or Competition’s Products and Services

One of the best ways to make sure that your Google Ads campaigns are effective is to use negative keywords.

What are negative keywords?

Negative keywords are words or phrases that you add to your campaign to prevent your ads from being shown when someone is searching for those terms.

For example, if you’re selling Mercedes cars, you might want to add the keyword “photo” as a negative keyword. This would mean that your ads wouldn’t show up when someone searches for photos of Mercedes cars.

Adding negative keywords can help you save money on your advertising budget, because you’ll be preventing your ads from being shown to people who aren’t interested in what you have to offer. It can also help you improve the quality of your website’s traffic, as people who are searching for negative keywords aren’t likely to be looking for a business like yours.

4. Conduct A/B testing on Both Copy and Landing Pages

Test out different variations of an ad or offer to see which one provides the best results! This will help you maximize your return from running AdWords campaigns by giving you more information on what works best for you and what doesn’t

Add a compelling call-to-action that will encourage people to click through and learn more about what you’re advertising!

5. Get Professional Help With Your Google Ads

When it comes to something as important as advertising your business, it’s always a good idea to get professional help. This is especially true when it comes to Google Ads – a platform that can be tricky to navigate at first. A good AdWords consultant will be able to help you create campaigns that are effective and profitable, and they’ll also be able to give you advice on how you can improve your results over time. If you’re serious about running successful Google Ads campaigns, then it’s definitely worth considering hiring a professional consultant.

Google Ads is a powerful advertising platform that can help you drive more traffic to your website and generate sales. However, it’s not always easy for small business owners to navigate Google Ads campaigns on their own. If this sounds like you, consider hiring a Google ads consultant or agency who will be able to provide guidance and expertise in areas such as creating copy that maximizes clicks-through rates and landing pages that convert visitors into customers.

Do some of these tips sound familiar? Which ones have been most helpful when trying out new digital marketing strategies with your ads? Let us know!

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