Pay Per Click (PPC) advertising has been around for over 20 years now and Google Ads (formerly AdWords) recently celebrated its 20th birthday. There are...
Category - Advertising
What is Apple’s IOS 14 Update? Apple is currently testing the privacy update in a beta version of iOS 14, which is expected to roll out to all users in early...
Everyone is talking about what businesses should do during the pandemic. In many parts of the world, global vaccination programs are bringing an end to...
3 Best Ways To Advertise In Newsletters
There’s a reason why brands spend north of $20M sponsoring newsletters like Morning Brew. Newsletters give you guaranteed reach to hyper-engaged readers...
While Facebook may not exactly be the flavour of the season among netizens, that opinion hardly seems to have a dent on its ad revenues. According to Business...
In the last 10 years brick and mortar retailers around the U.S. have been dominated by the rise of eCommerce and the pandemic has only accelerated the decline...
Looking to enhance your small business? Wondering how to increase traffic to your website? Want to know how to use Google to your advantage? Making ad...
The Covid-19 pandemic has caused companies around the world to rethink their advertising campaigns. Before the coronavirus, the advertising market was forecast...
Lockdowns and social distancing practices have profoundly impacted the world we live in and the way it functions now and in the foreseeable future. Many...
Thinking about dropping some serious cash on professional video ads this holiday season? Hold that thought and keep reading. Do you know what platform...
When creating Facebook ads, there’s so much to juggle, from the copy and call-to-action to the visuals and even the timing of when the ad will (and won’t) show...
For most e-commerce platforms, one of the major concerns is the high bounce rate and the low conversion rate from website visitors. Some studies show that 98%...
Social networks are not only used to see someone’s photos and publish our own pictures, but a lot of people also use them for business purposes. For instance...
Disappointed about the results of your latest Facebook campaign? You’re not alone. 62% of small business owners agree with you. Still, Facebook makes a...
We all know Facebook Ads are great. They yield exceptional results, thanks to their detailed targeting at little cost. And with Facebook’s vast user...