The Importance of a Prime Day Marketing Plan: Driving Success and Amplifying Your Brand

Prime Day attracts countless members looking for great deals across various product categories. With high platform traffic, it’s essential to ensure your storefront stands out among the competition.

That’s why developing a well-crafted strategy to make your brand discoverable is crucial for Amazon Prime Day success. Consider these key points:

• Understand conversion: Different promotions, targeting methods, and messaging impact conversion rates. For brand building, investing in video creatives can be effective, as shoppers find them helpful when learning about new products.
• Start early: Many stores make the mistake of starting Prime Day preparations too late. Anticipation is key for this popular online event. Begin weeks in advance with activities like discovery, data collection, and awareness building.
• Expand advertising: Being cautious with ad spending during Prime Day may not yield the desired results. Increase your budget temporarily to leverage profitable tactics, such as optimizing Brand Stores, using A+ content, and leveraging sponsored brand ads.

Prime Day offers an excellent opportunity to convert new customers who have yet to engage with your brand. However, achieving this requires delivering a memorable experience both before and after Prime Day itself.

4 Best Practices for Prime Day Preparation

As you develop your Amazon Prime Day strategy for next year, consider incorporating these best practices into your playbook to effectively raise awareness about your products and drive conversion:

1. Focus on a Targeted Approach

Attempting to cater to everyone or directly challenging your biggest competitors can hinder your progress and lead to higher costs. Instead, identify smaller yet more relevant keywords, competitors, and audience segments to reach engaged customers at a more reasonable cost.

2. Optimize Product Detail Pages

Prioritize optimizing your Product Detail Pages well in advance of Prime Day to captivate customers upon discovery. The fast-paced nature of Prime Day demands immediate attention-grabbing elements, such as visually appealing imagery, compelling product titles, high-quality images and videos, and authentic customer reviews. These optimizations not only enhance your search ranking, but also facilitate seamless conversion when Prime Day arrives.

3. Look Beyond ROAS

While monitoring return on ad spend (ROAS) is important, it shouldn’t be the sole metric guiding your evaluation. Tracking multiple performance indicators, including new customer acquisition, average order value, impressions, and reach, provides a comprehensive view of your paid media’s true impact on Prime Day. Such insights are invaluable for future strategy decisions.

4. Embrace Multiple Touchpoints

To effectively reach new customers during Prime Day, employ a diverse range of ad types and engage multiple touchpoints through tactics like retargeting with Amazon Demand-Side Platform (or DSP) or Sponsored Display. Given the myriad of options available to customers on Prime Day, it’s crucial to maintain top-of-mind awareness during their purchase journey and convert undecided shoppers.

Consider the Prime audience: an expansive group of nearly 200 million customers (in the U.S. alone) seeking deals, displaying loyalty, and remaining receptive to new product ideas. By devising a marketing plan that caters to these explorers, you’ll be well-equipped to seize the full potential of the next Prime Day and captivate this vast audience.

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The goal of both advertising and public relations is to build brands and reach target audiences. However, the difference between the two methods is how they achieve these goals. Advertising tends to be much more direct, selling the brand’s product or service, whereas a PR campaign aims to “sell” the brand’s message and story, rather than the product or service itself.

Understanding the Difference Between Advertising and PR

A fundamental difference between advertising and PR is that advertising tends to be more explicitly promotional, while content generated through public relations often has an educational quality. Although PR-based content is still made to promote the company or its leader(s), it can also provide something of value to the target audience. For example, as part of a brand’s PR campaign, they may create blog posts on topics they can speak to, suggesting their product or service as the solution to a problem people want to know about.

It is also worth noting that, for the most part, PR is earned, whereas advertising tends to be paid. However, it is important to distinguish between “earned” and “free.” Brands will still need to make a financial investment to run a successful publicity campaign. After all, it costs money to hire a skilled publicist, and after they successfully get your name in the news, you’ll likely want to spend money to promote it. There are also some “pay-to-play” opportunities — also known as “sponsored content” — where you can pay to have your brand featured in a major outlet, although these are far less common than organic opportunities.

On the other hand, the entire purpose of advertising is to pay to be featured. You pay for the advertisement and copy to be created, and you pay for the space where it is shown — be it a billboard, airtime on television or radio, digital marketing spots, or space for print ads. You are literally paying to get your brand in front of people’s eyes.

There are also differences between who is targeted by a PR campaign. Advertising always targets the general public because the goal is to convince potential customers to buy. Although the public can be sectionalized into specific target audiences, advertising wouldn’t be targeted internally. On the other hand, PR can be either internal or external. Yes, many PR campaigns are designed to appeal to the public, but there are also some for employees designed to showcase employee initiatives or similar internal brand messages.

How Advertising and PR Help Your Brand Differently

Ultimately, the primary goal of a PR campaign is to help build brand awareness and reputation. Essentially, publicists are trying to get you and your brand talked about positively, both in the media and by the public. The goal is less about influencing consumers’ purchasing decisions, and more to keep your brand in consumers’ minds when it is time to make that decision.

One opportunity unique to public relations is thought leadership. Thought leadership is the idea of positioning someone — such as a company leader — as an expert in their field by having them comment on and write about relevant issues. This strategy can be enormously useful for building a feeling of trust with the brand’s target audience. If a potential consumer sees the brand is headed by someone who is an expert in the field, they are much more likely to trust that product or service.

In contrast, the goal of advertising is explicitly to generate sales. While public relations campaigns might generate indirect sales by increasing goodwill towards the brand and its representatives, selling is not the primary purpose of these efforts. With advertising, your materials might promote a specific product or discount, while content for public relations generally focuses on the brand as a whole, rather than more specific aspects of it.

Another difference that is important to remember between advertising and PR is that they are used at different times. PR can be used in times of calm or crisis, while advertising is generally only suitable for times of calm. If your brand is looking to manage and respond to a crisis, a public relations campaign is the way to go, because it will allow you to repair your reputation before it is too late. Attempting to sell through advertising when your reputation has taken a hit will not only be ineffective, but could also come across as tacky.

Although there are similarities between public relations and advertising, and both can be extremely effective in boosting public awareness of a brand, brands must understand the difference between the two and the methods they use for promotion. Although one is not necessarily better than the other, a brand’s needs will dictate which is the better option for them.

The post Public Relations vs Advertising: What’s the Difference? appeared first on SiteProNews.

Amazon Advertising and Google Ads are essential because they provide businesses with a very effective and affordable way to reach their target audience. These platforms can help companies increase website traffic, brand recognition, sales, and revenue.

Many successful digital marketing strategies need these platforms since they help link businesses with potential customers and promote growth. Check out the article below for a guide to Amazon advertising and Google Ads strategies that will work best for your brand.

What is Amazon Advertising?

Amazon Advertising allows businesses to advertise their products and services on Amazon’s and its partner websites. The platform offers various advertising types, each with unique advantages and targeting options to help businesses reach their ideal audience.

Sponsored Products

This advertising type allows businesses to promote their products on Amazon’s search results and product detail pages. This type increases the visibility and sales of specific products and helps companies to improve overall sales on the platform.

Sponsored Brands

Businesses showcase their brand and product portfolio at the top of search results pages, making them visible to a broader audience. This can drive awareness and consideration for brands and products, helping them reach new customers on Amazon.

Sponsored Display

Businesses reach customers interested in their products on or off Amazon. This type can retarget customers who have previously viewed or added products to their Amazon cart and encourage them to purchase.

What is Google Advertising?

Google Ads enables companies to produce and place their ads on Google’s search engine results pages (SERPs) and other websites and mobile applications that are a part of the Google Advertising network. There are three main types of Google ads digital marketers can use.

Search Ads

When someone searches for a particular word or phrase, Google displays these advertisements at the top of the search results pages. A company’s website can receive targeted visitors via search ads, which also improves the website’s exposure on Google.

Display Ads

Users can see these advertisements on Google Advertising network-compliant websites and mobile applications. Display ads can boost brand recognition and consideration by reaching potential customers using applications and websites relevant to a company’s goods or services.

Video Ads

Searchers see these advertisements on video-sharing websites like YouTube. Video advertisements can raise consumer awareness of a company, pique interest, and motivate viewers to act, such as visiting a website or purchasing.

Comparing Amazon Advertising vs. Google Ads

When deciding which platform to utilize, businesses must consider the substantial differences between Google Ads and Amazon Advertising, even though they have certain similarities regarding targeting possibilities and measurable results. Here’s a breakdown of their core differences.

Targeting Options

Google Ads target audiences based on search queries, interests, and behaviors and may be more effective for brands with a broader reach. At the same time, Amazon Advertising focuses on customer purchase histories, product searches, and customer reviews, working best for businesses with a niche product offering.

User Intent

Digital marketers frequently employ Google Ads for search advertising when customers actively look for goods or services linked to a company’s offers. In contrast, other digital marketers would use Amazon Advertising for product promotion when customers browse or make Amazon purchases.

Measurement Metrics

Businesses can use metrics from Amazon Advertising, such as impressions, clicks, and purchases, to assess the effectiveness of their advertising campaigns. Conversely, Google Ads gives comparable data like impressions and.

These conversion metrics inform organizations about how well their advertising campaigns work and how many people perform specific actions, such as purchasing or filling out a lead form.

Conversion Tracking

Whereas Google Ads requires establishing conversion actions for each tracked event on a website, such as a purchase or a lead form submission, Amazon Advertising automatically follows orders and sales for any marketed products.

Although setting up conversion monitoring can be challenging for new users, Google provides comprehensive instructions and customer support.

Which is Better for Your Business?

Businesses may find it challenging to decide between Google Ads and Amazon Advertising because each platform has unique characteristics that might help various. The fact is that the best option will depend on multiple factors.

Companies who sell products on Amazon may find that Amazon Advertising is better because it allows them to target customers based on their prior purchases, product searches, and customer reviews. For businesses that want to increase brand recognition and reach a larger audience, Google Ads may be a better option since it targets consumers based on search queries, interests, and behaviors.

Assess the other factors below and try to see which ones nudge your business toward Google Ads or Amazon Advertising:

• Business goals,
• Target audience
• Budget

• Type of product/service
• Competition
• Level of brand awareness
• Level of advertising experience
• Conversion tracking requirements
• User interface and ease of use
• Customer behavior and intent
• Advertising campaign flexibility

Case Studies

While learning about what each platform provides is helpful, reading case studies can be even more eye-opening in understanding how each can benefit businesses.

How Saraf Furniture Leveraged Google Ads to Increase Revenue

The Saraf Furniture case study focuses on how the business used Google Ads to increase online sales and enhance its online visibility. The company raised its click-through and conversion rates, leading to a 30% rise in online sales, by developing focused campaigns based on particular categories and keywords.

With the help of Google Analytics, the business understood client behavior and modified its marketing initiatives, contributing to its ongoing success in the online advertising market.

How Roomify Increased Sales by 273% with Amazon Advertising

Furniture shop Roomify collaborated with an Amazon advertising firm and put their sponsored brands, sponsored items, and sponsored display ads approach into action.

They boosted their return on ad spend (ROAS), attracted new clients, and increased sales on Amazon by 273% by refining their campaigns, choosing the right keywords, and employing Amazon’s data-driven insights.

Maximizing Advertising Success with Google Ads or Amazon Advertising

Companies can profit in various ways from both Google AdWords and Amazon Advertising.

Amazon is best suited for businesses that sell products and wish to boost sales through targeted product marketing. However, for companies trying to increase website traffic, lead generation, and brand recognition, Google is the ideal choice.

While deciding between the two, businesses should consider their objectives, target market, and budget. Using both platforms at once can be lucrative in raising awareness and revenue. Ultimately, careful planning and a winning approach can lead to success on either platform.

The post Amazon Advertising vs. Google Ads: Which Is Better for Your Business? appeared first on SiteProNews.

This guide will cover the basics of Google Ads management, from setting up campaigns to optimizing them and analyzing performance metrics. In no time, you’ll be running effective campaigns that bring in more leads and convert customers into paying customers.

What is Google Ads Management?

Google Ads management is the process of creating, optimizing, and monitoring your Google Ads campaigns. It involves understanding how Google Ads works and using that knowledge to create successful campaigns that achieve your advertising goals.

To be successful at Google Ads, you need to understand how the auction system works and how to use keyword research to find the right keywords for your campaigns. You also need to know how to create effective ad copy and landing pages that convert visitors into customers. Additionally, you must be able to track your campaign’s performance and make necessary adjustments to optimize results.

If you’re new to Google Ads, there’s a lot to learn. But with the right resources and a little practice, you can get successful in Google Ads campaigns.

Process of Creating a Google Ads Campaign

Assuming you’re starting from scratch, the first step is to create a new campaign in Google Ads. To do this, log into your account and click on the “Campaigns” tab. Then, click on the “+ Campaign” button.

Once you’re on the “Create your first campaign” page, you’ll need to select what type of campaign you want to create. For most businesses, the “Search Network Only” option will be the best choice. However, if you sell products online, you may want to consider the “Shopping” campaign type.

After you’ve selected the campaign type, you’ll need to give your campaign a name. This can be anything you want, but it’s generally best to keep it short and descriptive. For example, if you’re creating a search campaign for your home cleaning business, you might name it “Home Cleaning Search Campaign.”

Once you’ve given your campaign a name, it’s time to start adding keywords. Keywords are the terms that people use when they’re searching for products or services like yours. To add keywords to your campaign, click on the “Keywords” tab and then click on the “+ Keywords” button.

On the “Add keywords” page, you’ll need to enter each keyword that you want to target. You can either enter them one at a time or upload a list of keywords from a file. If you’re not sure which keywords to target, Google offers

How Can a Company Benefit from Google Ads Management?

Google Ads is without a doubt one of the most successful platforms for online advertising. Google Ads management can help businesses create and manage their campaigns effectively so that they can achieve their desired results.

Here are some of the benefits that businesses can enjoy by working with an ad management company:

• Improved campaign performance: An experienced ad management company will be able to optimize your campaigns for better results. They will have the knowledge and expertise to know which keywords and ad copy are more likely to convert so that your campaigns can perform at their best.

• Increased ROI: With improved campaign performance comes increased ROI. A good Google Ads management company will be able to help you get a better return on investment by ensuring that your campaigns are as effective as possible.

• More time to focus on other aspects of your business: Letting a professional team handle your Google Ads campaign frees up your time so that you can focus on other aspects of running your business. This way, you can continue growing your business while someone else takes care of generating leads and sales through Google Ads.

How to Target Your Google Ads?

As a business owner, you know that advertising is essential to driving growth. But with so many options out there, it can be difficult to decide where to invest your marketing budget. Google Ads management is a powerful tool that can help you reach your target audience and grow your business. If you’re not strategic with Google ads, you could be wasting money on ads that don’t convert.

This guide shares some tips on how to target your Google Ads so that you can get the most out of your investment.

1. Define Your Target Audience

The first step in targeting your Google ads is to define your target audience. Who are you trying to reach with your ads? What are their needs and interests? When you have a clear picture of who you’re trying to reach, you can create ads that are more likely to resonate with them.

2. Use Keywords Strategically

One way to make sure your ads are reaching the right people is to use keywords strategically. When someone searches for a keyword that’s relevant to your business, your ad will appear in the search results. So if you want to reach people who are interested in what you offer, choose keywords that are closely related to what you do or sell.

3. Set up Targeted Campaigns

Another way to ensure your ads are reaching the right people is to set up targeted campaigns. With targeted campaigns, you can specify exactly to whom you want to show your ads.

Measuring the Success of Your Google Ads Campaign

Google Ads campaigns can be a great way to drive traffic to your website and generate leads or sales. But how do you know if your campaign is successful?

There are a few key metrics you can use to measure the success of your Google Ads campaign:

1. Click-through rate (CTR): This is the percentage of people who click on your ad after seeing it. People are interested in what you’re offering if your CTR is high.

2. Conversion rate: This is the percentage of people who take the desired action after clicking on your ad, such as making a purchase or signing up for a newsletter. A high conversion rate indicates that your advertisement is successful in convincing viewers to perform the intended action.

3. Cost per conversion: This is the amount you spend on your ad divided by the number of conversions (sales or leads). A low cost per conversion means that your campaign is efficient and generating leads or sales at a low cost.

4. Return on investment (ROI): This is the ratio of money made from your campaign to money spent on your campaign. A high ROI means that your campaign is generating a good return on investment.

Conclusion

The key takeaways for managing a successful Google Ads campaign include budgeting for your campaigns, monitoring your campaigns regularly, optimizing your campaigns for better results, and testing different campaign strategies. By following these tips, you can set your Google Ads campaigns up for success. You can hire a PPC agency to get the best results.

The post Google Ads Management: Creating a Successful Google Ads Campaign appeared first on SiteProNews.

Launching and managing a thriving Google Ads campaign can be quite challenging, this is particularly true if you are a business just starting out or are advertising within a highly competitive industry. This makes it incredibly vital to comprehend the very basics of running a Google ad campaign. This starts with assembling your ads, accommodating your budget and bids, determining the best type of ad campaign and tracking results. Then by optimising your campaign correctly, you can ensure your campaigns run smoothly and generate real results for your business. 

Whether you begin promoting ads directly on Google Search, advertising videos on YouTube or launching ads across Google’s display network; by dedicating the time to plan your Google advertising strategically. You can drive some serious returns this year. In this blog post, we will break down the key elements needed to tackle a successful Google Ads campaign. Ensuring you are able to generate the positive ROI you are after this year. 

1. Determine Your Goals

The first step in establishing a thriving Google Ads campaign is to define your advertising goals. Ask yourself, what do you want to accomplish with your Google ad campaign? This strategy will include identifying who your target audience is and where they can be met online. Then you can determine which specific actions you want them to take when encountering your ad. Your objectives may include: 

• Boosting Conversions 
• Growing Brand Awareness
• Driving Website Traffic
• Generating Leads
• Encouraging Sales 

Once you’ve defined your pursuits, you can build an ad campaign that aligns with your plan. Establishing your objectives beforehand will help you with directing the rest of your ad campaign, guaranteeing you stay on track and have opportunities to optimise when required. 

2. Choose the Best Fitting Campaign 

Once you have defined your objectives, you can begin to select a campaign type that is the best suited to accomplish your goals. Thriving ad campaigns all start with deciding on the right campaign type for your industry, dreams and audience. 

Google Ads has several distinct types of campaigns available for you to operate, individually they each have different purposes counting on your plans. Take into regard each and arrange accordingly. If you are interested in generating leads, a Search campaign might be the best option. If you want to increase brand awareness, think about a Display Campaign. By taking the time to analyse each campaign type you can encounter the ideal fit for your company. 

3. Assemble Your Ads 

Once you have clearly determined your goals and campaign type, it’s time to start creating your Google Ads. This approach will involve building multiple ad groups, each with its own specific keywords, and then forming ads for each group that incorporate the relevant keywords. Your ad should be straightforward and eye-catching. You will have a limited amount of characters, so be sure that you make them count. Include your keywords and implement call-to-actions all throughout the ad copy.

You will also need to set your bids for each keyword and do your research to make sure you aren’t paying for irrelevant keywords or searches. Be sure to construct a campaign that caters to your demographics. Modify the ad timetable, region, device and anything else according to your audience and objectives.  

4. Track & Optimise Performance 

The most critical step to a thriving Google ad campaign is monitoring performance and optimising accordingly. Once your campaign has officially started operating, Google offers numerous reporting elements that allow you to record your performance and make adjustments when needed. This may incorporate tracking your impressions, click-through rate, conversions, cost per conversion, and more. If you are not positive about how to effectively monitor and optimise your campaigns you can always reach out to a Pay-per-click (PPC) Agency. PPC Agencies are experienced in tackling and growing ad campaigns for the most profitable results. One of the top PPC agencies in London Finsbury Media can assist you with all your Google advertising needs. 

When you carefully modify your ads, you can optimise your camping to reach the most relevant consumers at the lowest expense achievable. These modifications might include altering your landing page, changing your bids, adjusting your keywords or editing your ad copy. By looking out for new trends and by tracking your performance, you can optimise your Google Ad campaign to guarantee that you are always maximising ROI. 

Launching Your Google Ad Campaign  

 While it may appear to be a lot of work to manage and launch a successful Google Ads Campaign, it doesn’t have to be so difficult. Like any other marketing approach, it will take some trial and error. However, as long as you track your results regularly and make the appropriate adjustments accordingly, the probability is that you will have a successful ad campaign. 

When it comes to advertising, every company is diverse and there is no one-size-fits-all system. However, by using a proper strategy and taking the right steps, companies can efficiently reach their target audience and maximise their performance while operating Google ad campaigns.

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Targeted ads put people’s personal data at risk, NordVPN experts warn. Such ads might be a convenient way for marketers to present ads that reflect consumers’ specific traits, interests, and shopping behavior. Many people have shopped online and after checking several websites all they saw throughout their devices were targeted ads of, for example, a new watch.

However, while targeted ads are convenient for marketers and advertising agencies, they also put people’s personal data at risk. Anyone can buy this data and use it for purposes other than targeted ads and advertising campaigns.

“Most people are unaware of how targeted advertising works and how much of their personal information is collected online. Web cookies, location information and mined data collect information about our browsing activities from site to site.

“These ads are not only irritating but also put people’s personal information at risk. One of the key concerns is the fact that targeted ads reveal personal information, such as age, gender, income, relationship status, political views, and sexual orientation. Companies can use such data to predict whether they can charge people more as well as forecast your behavior and incentivize your actions. One example could be the Cambridge Analytica scandal. It targeted voters with ads based on their psychological traits in order to manipulate them better,” adds Daniel Markuson, a digital privacy expert at NordVPN.

How Can You Stop Targeted Ads?

“Targeted advertising might create a feeling that advertisers are stalking your every move. If you’re cautious about your privacy, this can feel unnerving,” says Daniel Markuson.

If you are tired of shopping sites sending you “I see you checked out this item, here’s some similar stuff” messages, Markuson recommends several steps:

• Modify your notifications. Some sites are better about presenting this setting separately from other types of notifications, or you may only be able to stop this by unsubscribing from all advertising emails from the company.
• Opt out of targeted ads. Some social networking and search engine sites, as well as major software vendors and some ISPs, will allow you to opt out of targeted advertising.
• Use an ad-blocker. Ad blocking extensions work on the browser level to prevent advertisements, banners, and pop-ups. However, you can go further with an ad block VPN such as NordVPN and its Threat Protection feature.
• Delete your information from data brokers. If you really want to exclude yourself from shadowy databases, you can contact individual data brokers to clean up or delete your information.
• Use a VPN to hide your identity. A virtual private network won’t hide all ads, but you won’t get any personalized ones. A VPN hides your internet activity from prying eyes, including marketers and your internet service provider (ISP).

The post Targeted Ads are Stalking You. How Can You Avoid Them? appeared first on SiteProNews.

Your logo is often the first thing potential customers will see when they are introduced to your brand, so it’s critical to leave a strong impression. But did you know that you’re not limited to just one logo? In fact, having a few key variations of your logo can be beneficial for different marketing contexts.

In this article, we will cover the what and the why of logo variations. By the end, you will have a clear understanding of the designs you need on hand and when to use each of them. Let’s get into it!

Importance of Developing Logo Variations

Creating multiple variations of your logo may seem like unnecessary work upfront, but it will save you time and energy in the long run. Logo variations allow you to tailor your branding to specific size requirements, applications, and situations.

By taking care of this design work in advance, you can avoid any hiccups or inconsistencies down the road when you need to whip up a quick social media post or design a merch line. Plus, having a variety of logo designs gives you the freedom to be creative with your marketing collateral and experiment with different looks to keep your brand fresh.

For example, a horizontal variation may be better suited for header space on your website while a circular logo can be used on social media platforms like Facebook or Instagram. By designing both versions in tandem, you can ensure that your branding is cohesive and flexible no matter where it’s being used. As the business expands to develop new products, services, or markets, you will have on-brand resources that can be easily applied to new materials.

5 Essential Logo Variations

Now that we’ve gone over the importance of developing multiple logo designs, let’s break down the five variations that every business should have in its toolkit.

1. Primary Logo

Before worrying about logo variations, every business needs to nail its primary logo. This go-to design will be used most often and will likely become the face of your brand. As such, it’s important to put extra thought into making sure it fits your brand’s ethos.

The primary logo should be simple enough to be memorable but also unique enough to make your brand stand out from the competition. Although text-based primary logos are increasingly common, symbols or logos that incorporate both text and imagery can also be very effective.

For inspiration, think about some of the most recognizable brands in the world, like Apple, Nike, and McDonald’s, and take note of the simplicity of their designs. These iconic companies have largely built their brand recognition on the strength of a simple, but memorable primary logo.

2. Secondary Logo

A secondary logo, sometimes referred to as a ‘vertical’ or ‘stacked’ logo, is a variation of the primary design that is better suited for narrower spaces. And in rare instances where the primary logo is vertical, the secondary logo should take on a horizontal design.

The secondary logo is typically a rearrangement of the elements in the brand’s primary logo. It should have the same font, colors, and overall look as the original design, but be adapted for a different orientation.

Secondary logo variations are often used on mobile web designs, social media profile pictures, clothing tags, and business cards.

3. Submark

Unlike the secondary logo, which is a rearrangement of the primary, the submark is a smaller and more simplified logo variation. When the primary or secondary logos are not suitable, the submark is a condensed version that still maintains the integrity of the original design.

The submark is typically a symbol, monogram, or initialism that can be used on its own or as an icon. By dropping much of the accompanying text, such as the slogan or business name, the submark allows for more versatility and can be used in a wider array of applications. It may be placed over imagery as a watermark, embroidered on company merchandise, or added to the website footer.

For example, the world-renowned fashion brand Gucci doesn’t use its full name in its submark. Instead, it uses a double ‘G’ monogram that is immediately recognizable to fans of the designer label. Similarly, Nike drops its brand name and leaves only its trademark “swoosh” symbol in its submark.

4. Wordmark

A wordmark, also known as a logotype, is a text-based logo that prominently features the brand name. Traditionally, wordmark logos have been designed in custom, hand-drawn fonts to give them personality.

However, in recent years many brands have traded in the unique look and feel for a bolder, more immediately recognizable design. As a result, even the most luxurious of brands have begun to converge around a handful of similar wordmark styles.

Many businesses, such as Yves Saint Laurent, Burberry and Balmain, have abandoned ornate serif fonts in favor of modern and easy-to-read black lettering. While this loss of individuality may be mourned in the fashion world, it has undoubtedly made these logos more versatile and easier to reproduce across different applications.

5. Favicon

A favicon is a 16px by 16px icon that appears in a web browser tab. While it may seem like a tiny and unimportant detail, these simple images play an outsized role in building brand recognition when someone visits your website.

As long as your webpage stays open in a browser, the favicon will remain visible, subtly reinforcing your brand identity. Plus, when someone has multiple tabs open, a favicon can help them quickly and easily find your site again.

Favicons are typically the brand’s initials, submark, or another symbol that is unique to the company. Favicons can also double as app icons or social media profile pictures, which is an added bonus for your design effort.

Logo Variations Recap

While the primary logo is the cornerstone of your brand identity, these five logo variations are essential for creating a cohesive and recognizable design system. By having a few different versions of your logo ready to go, you will be prepared for any branding or marketing exercise that comes your way.

To recap, every business needs:

1. Primary logo
2. Secondary logo
3. Submark
4. Wordmark
5. Favicon

This combination of designs will give you the flexibility to reinforce your branding in a variety of contexts, both online and offline. And if you feel stressed just thinking about all of the different logo designs you need, don’t worry—you can always hire a professional logo designer to help you out!

The post 5 Essential Logo Variations That Every Business Needs appeared first on SiteProNews.

Having realized the importance of a website, you decide to go ahead and create a website for your business. What next? Is it enough to just create a website and do nothing after that? Will creating a website alone ensure success for your business? The answer, of course, is “No”. You need web traffic. You need to ensure that people visit your website in order to grow your audience and market share.

Online traffic can come from different sources; however, for most sites, the largest source of traffic comes from organic search. Getting organic traffic can be difficult, which is why so many businesses use search engine optimization (SEO) to gain organic visitors.

There is no doubt that SEO is a very effective method to drive traffic; however, a downside is that it could take a very long time to achieve a high ranking for your targeted keywords. So, if you are in a competitive niche and want your website to rank on the first page of Google, it could take months or even years.

You don’t need to get disheartened, as there are other non-SEO-related methods to bring more traffic to your website, thereby building your audience for your business.

However, let us be clear here: Having an SEO-friendly website is never a bad idea. This blog is not an endorsement of neglecting SEO entirely; instead, think of these tips as ways to drive traffic while your SEO takes time to kick in.

How to Increase Your Website Traffic Without SEO

There are various methods that will help you drive traffic to your website without relying on SEO-driven organic clicks. Here are some of them:

Social Media Marketing

• Social media marketing has the potential to bring more traffic to your website, raise brand awareness, and ultimately connect your target audience with your website.
• Social media platforms like Facebook and Instagram have more than a billion monthly active users. This means your website could be seen by a large number of people.
• Each social media platform has its own set of unique features, so you should plan and carefully choose the right platform to execute your social media campaign effectively.
• Treat your social media campaigns differently depending on your industry. If you’re a software company, for instance, focus on providing details about your offerings and the benefits they provide. On the other hand, if you sell dresses, make sure to include pictures of the clothes you’re selling, since people will want to see them first! Here, you are looking to capture traffic by sharing images, so Instagram should be your go-to option. By contrast, the first business might see better luck on Twitter or Facebook.

• LinkedIn is ideal for those who are looking to collaborate with other businesses and Twitter is ideal for those whose business requires them to share updates quickly on a regular basis.
• Facebook, Instagram, Twitter, TikTok, Reddit, and LinkedIn are some of the most popular and widely used social media marketing channels.

Email Marketing

• Email marketing is a tried and tested method that can both drive traffic to your website and increase repeat visits from quality leads. An effective email marketing strategy can help you connect with your target audience in a personalized way, regardless of which age group you’re targeting or where they are located.
• It is true that email marketing is a very powerful tool to generate traffic; however, there are certain rules you need to follow to maintain good ethical conduct.
• The first basic rule is to seek permission from users before sending them emails – have them “opt in” rather than purchasing external email lists. This can be done through a call to action button on your website.
• You should clearly explain why you are asking for their email address and what they will get by signing up. You can give them access to certain offers or articles that they might find useful.
• Once they have signed up, you can start sending them emails; however, you should make sure that you do not send more emails than what was promised. If you had told them that you will be sending only one email every week, you should stick to that.
• If you want users to open your emails, you should offer value in every email that you send. If you have launched a new product or service, you can promote it in your email and include a link to your promotion so that users can easily locate that on your website.

Content Marketing

“Content builds relationships. Relationships are built on trust. Trust drives revenue” – Andrew Davis, Author.

• You can build a strong relationship with your audience if you deliver high-quality content. High-quality content means the information that you provide should appeal to your audience and should be impressive enough to get them to visit your website again and again.
• Content marketing may not be an ideal option if you are looking for quick results; it’s like SEO in this way. However, it is a great strategy to drive more traffic to your business in the long run.
• PDFs, audio files, infographics, case studies, books and ebooks, and so on are some examples of content marketing. While each one is effective in its own way, infographics are preferred by many for two reasons. Firstly, showing statistics, charts, and graphics to support your data and numbers increases the trust factor among your audience. Secondly, many readers prefer visual content, as the human brain tends to process visuals better than text.

Pay-Per-Click Advertising (PPC)

• Pay-Per-Click (PPC) advertising is an effective strategy to display your content in front of an audience whenever they search for keywords online.
• PPC requires you to spend money on ads, unlike SEO; however, it can be an ideal strategy for those who want to gain more exposure for their brand in a short period of time.
• Many users click on a site only if they know what the site is about. PPC allows you to utilize ad extensions on your ads while advertising on Google. Ad extensions help users gain a better understanding of your site, thereby making your ad stand out.
• Another benefit of using PPC is that it is measurable and trackable with the help of things like the Google Ads tool combined with Google analytics. You can see how your campaign is performing including impressions, clicks, and conversions.

Display Advertising

• Display advertising is not the same as PPC, which displays ads based on a keyword search in Google. Display advertising is a mode of online advertising where marketers advertise their products or services in the form of banners, images, and videos on relevant third-party websites based on users’ search behavior or the keywords that they have used in the past
• Site placement advertising, contextual advertising, and remarketing are the three basic types of display ads.
• Display ads can be a boon for those who are looking for quick results, as they can trigger conversions at a faster rate for the brands being advertised.

Other Ways to Drive Traffic to Your Website Without SEO

Here are some other methods that you can use to increase your website traffic without relying much on SEO.

• Promotional giveaways
• Guest blogging
• Influencer marketing
• Pinterest marketing
• Referral marketing
• Inbound marketing
• Affiliate marketing
• Video marketing

Final Thoughts

Now that you know there are several methods to increase website traffic without using SEO, you can plan and utilize them and also mix these strategies to attract more users to your site, thereby increasing awareness of your brand online.

Remember, SEO increases website traffic and ensures your website gets higher search rankings in the long run. Therefore, you should make sure that you actively work on it with your website, even if you are utilizing other non-SEO strategies.

The post How to Increase Your Website Traffic Without SEO appeared first on SiteProNews.

When done correctly, PPC can be a very effective way to drive traffic to your site and generate leads or sales. However, it can also be a costly form of marketing, so it’s essential to have a solid understanding of how to budget for it. In this article, we’ll cover some of the basics of setting a PPC budget and how to keep your costs under control.

How Much Should You Spend on PPC?

The answer to this question depends on a number of factors, including your goals, the competitiveness of your industry, and your marketing budget.

If you’re just starting out with PPC, you may not want to spend a lot of money on it. You can start with a smaller budget and scale up as you see results. On the other hand, if you’re in a highly competitive industry, you may need to spend more on PPC to get the results that you want.

As a general rule, you should start by allocating 10-30% of your marketing budget to PPC. This will give you a good starting point, and you can adjust your budget as needed based on results. However, this number may be higher or lower depending on your individual circumstances.

How to Keep Your PPC Costs Under Control

There are a few things that you can do to keep your PPC costs under control:

Understand Your Current PPC Budget

The first step is to understand your current PPC budget. How much are you currently spending on PPC? This number will give you a good starting point for setting your budget.

Make sure to understand the breakdown of your costs. For example, how much are you spending on each ad campaign? How much are you paying for each click? Knowing this information will help you to make informed decisions about where to allocate your budget.

Identify the Keywords You Want to Use

According to Digital Authority Partners, the next step is to identify the keywords that you want to use for your PPC campaign. These are the words or phrases that people will use to search for your product or service.

You can use a tool like Google’s Keyword Planner to research keyword ideas and get an estimate of how much they’ll cost. Once you’ve selected the keywords that you want to use, you can start to create your ad campaigns which ultimately impact the amount of money you’ll need to budget for your PPC advertising.

Determine the CPC of Each Keyword

In order to determine the CPC of each keyword, you’ll need to research the average cost-per-click (CPC) of that keyword. This is the amount that you can expect to pay for each click on your ad.

The CPC can vary greatly depending on how often people search for a particular keyword and how much competition there is for that keyword.

Explore Profitability with Online Tools

A number of online tools can help you calculate the profitability of your PPC campaigns. This includes taking into account factors like the CPC of your keywords, your conversion rate, and your margins.

One tool is Google’s Campaign Planner. This tool allows you to input information about your product or service and provides estimated data about the profitability of your potential PPC campaigns.

Once you have an understanding of how profitable your PPC campaigns could be, you can start to make decisions about how much to budget for them.

Determine the Reach You Want to Have

The final step is to determine the reach that you want to have with your PPC campaigns. This will help you to understand how many people you need to reach in order to achieve your desired results.

For example, if you’re selling a product that has a low conversion rate, you’ll need to reach more people in order to generate sales. On the other hand, if you’re selling a product with a high conversion rate, you may not need to reach as many people in order to achieve your desired results. 

The reach of your PPC campaigns will also impact your budget. If you want to reach a large number of people, you’ll need to allocate more money to your PPC campaigns.

By following these steps, you can develop a clear understanding of how much you should budget for your PPC campaigns. You’ll be able to make informed decisions about your marketing spending and ensure that you’re getting the most out of your PPC campaigns.

How to Work With a PPC Agency With a Budget

Different ways of working with a PPC agency to leverage PPC can help you get the most out of your budget.

The first option is to use an agency that offers a pay-per-click (PPC) management service. This type of service allows you to outsource the management of your PPC campaigns to an expert.

The agency will be responsible for developing and managing your campaigns, as well as optimizing them to ensure that you’re getting the best use of your dollars.

Another option is to use an agency that offers a PPC consulting service. This type of service provides you with the advice and guidance that you need to manage your own PPC campaigns.

The agency will help you to understand PPC and how to use your budget effectively. They’ll also provide you with guidance on how to optimize your campaigns to get the most out of your spending.

The best way to ensure that you’re getting the most out of your budget is to work with a PPC digital marketing agency that offers both services. This way, you can get the benefit of expert advice and guidance, as well as the peace of mind that comes with knowing that your campaigns are being managed by a professional.

Final Thoughts

PPC can be a great way to generate leads and sales for your business. However, it’s important that you understand how to use your budget effectively to get the most out of your campaigns.

By following the steps outlined above, you can develop a clear understanding of how much you should budget for your PPC campaigns.

The post How to Set Your PPC Agency Budget and Keep It appeared first on SiteProNews.

The question is, what can startups do to improve their own site engagement? As demographics become more demanding for hyper-personalisation, on-trend content and a push for immersive experiences, many small businesses are struggling to compete with industry giants.

On the back of a post-covid e-commerce boom, the number of online startups across the globe has all but tripled, making that all-important engagement strategy futile as consumers bounce from page to page in the search for the best deal.
In fact, Business Insider reports that a whopping 97% of all site visitors will now leave a page without converting.

Worse still, according to another study on Bounce Back by Industry from M16 Marketing in the retail sector alone, 20-40% of potential leads will bounce off of a page in just a few minutes, especially if you’re a new business on the block.

While bounce rates are high and the competition continues to soar, the key to success is to work on bringing your consumers back. Read on as we discuss the future of retargeting and delve into the strategies for success in 2023.

Are Demographics Getting More Demanding?

It’s no secret that modern-day demographics are becoming more demanding in 2022. In a post-covid era, where a global push for digitalisation has sent the world online, consumers now expect a fully immersive, personalised digital experience from the brands they interact with.

As you can see here in this recent study from McKinsey, 66% demand tailored messaging and targeted promotions, while a further half of all site visitors expect a follow-up post-purchase with a link to new personalised recommendations.

As consumers become the new creators, brands must work harder than ever before to secure high levels of engagement and customer loyalty. As social media threats thrive with user-generated content, brand visibility, especially in the social platform scene, is low. 

In a digital world, potential leads now want to feel as if they truly know a brand before purchasing from them, making awareness across a wide range of sites and social platforms a must-have. 

This is where retargeting comes in. As a strategy that aims to build brand visibility through the use of retargeting popups, social campaigns and emails, it’s a quick way to keep appearing in an online user’s day-to-day digital activity.

The more you prioritise your retargeting efforts, the more you appeal to a demanding demographic.

What Is a Retargeting Strategy?

A Retargeting Strategy is known as a long-form marketing tactic, that aims to keep your consumers coming back. 

Defined by Sprout Social, “Retargeting, also called remarketing, is an online advertising method of reaching out to previous visitors of your website or app, often by displaying ads or sending emails. Retargeting offers an opportunity to recapture potential leads or customers if they left your site without converting or meeting a marketing goal.”

Rather than targeting a whole demographic, a retargeting strategy specifically speaks to consumers who have already shown an interest in a brand’s site, products or services. 

Pouring efforts into potential leads can often result in higher conversion results, as these visitors have already taken the first step themselves in discovering your brand.

If your product/service is already on their mind, they are much more likely to interact with a pop-up ad or email about your brand, making them prime candidates for a successful sale.

Building a long-lasting connection with potential consumers through a series of recognition and awareness, there are many ways to introduce a retargeting strategy to a marketing campaign.

While retargeting primary focuses on ad based connecting in comparison to remarketing, which tends to solely sell itself in an email format, both strategies are essential in a successful marketing campaign.

Retargeting and remarketing can be used to promote site best-sellers that will attract potential leads to trending products/services. Not only are these ads likely to generate the most return on investment for a small business, but they are likely to convert the most leads as you can be confident that these products will grab attention. 

On the flip side, retargeting ads are a great low-budget tactic for surplus product marketing too. Like all retailers, slow-moving sales are a common occurrence. If you’re gearing up for a stock clearout, retargeting inventory products at a sale price can also catch the eye of potential consumers. Not only will your sales start moving faster, but once a consumer is on the site, they’ll be sure to gravitate toward new best sellers as well!

However, don’t just take our word for it. New stats have shown that just under half of all brands now have a dedicated budget for a retargeting strategy. If you’re a small business, it might be time to jump on board.

Could It Be the Key to Engagement Success?

Did you know that the average click-through rate for retargeted ads is over 10 times higher than regular display ads? 

As you are targeting consumers that have already shown interest in your products/services, the CTR on retargeted ads has a far better success potential, and will likely boost your overall return on marketing spend.

Therefore, it’s no wonder that marketing experts claim that retargeting is the key to boosting site engagement. In fact, it could help you sell 50% more products in 2023. 

Let’s have a closer look at how you can revamp your own retargeting strategy in 2023 for higher levels of engagement and increased conversion numbers.

Retargeting Revamps You Can Make Before 2023

There are a number of revamps you can make to your retargeting strategy before 2023 for a spike in consumer engagement.

From targeted messaging to simplifying your content writing strategy, personalising your retargeting tactics could be the key to success in the new year. 

Get Specific With Your Targeting

While it may be desirable to target your whole demographic in a singular ad, pop-up or retargeting campaign, marketers often find that splitting your ad-based content into specific groups is a more cost-effective form of retargeting strategy in a social media-dominated landscape.

Instead of creating a broad strategy that aims to please each and every site visitor, why not segment your consumers instead into interest and product-based groups? While you may end up making more ad-based content, a push for hyper-personalised messaging that appeals directly to each small segment is much more likely to be interacted with.

Not only does this boost customer experience satisfaction, but you’ll watch your engagement rates soar.

Get Simple With Your Messaging Strategy

Pop-up ads are pop-ups for a reason, they should be short, snappy and grab the consumer’s attention in seconds. 

For a retargeting strategy that gets all the clicks, focus on creating simplified messaging within the ad, email or campaign, that directs a viewer straight to a call-to-action and displays minimal copy.

A/B Testing

Better still, why not A/B test your ad structures in order to sample out your best use of messaging techniques? Each consumer group is different, meaning your messages should differ depending on current trends, ages, and platforms your demographic revolves around.

Using A/B testing methods, you create two versions of the content you desire to put out, both in different formats and both with alternative messaging and targeting styles. Measuring which content form performs best with your demographic is a great way to further prepare a retargeting strategy in the future. 

Looking Forward

As we step into an e-commerce-dominated future, retargeting is becoming more popular than ever before in the marketing industry.

Not only can it aid sales lead conversion rates, but making constant appearances on social platforms, website popups and email inboxes significantly increases brand awareness. In a saturated content environment, small businesses must be putting in the effort to stand out.

Revamping your retargeting tactics in 2023 could just be the extra push you need to jump up that organic search string and become a front-runner in your industry niche. 

The post How to Revamp Your Retargeting Strategy for Widescale Demographic Engagement appeared first on SiteProNews.

The more I run Facebook ads, the more I find that it is like investing in the stock market. You must control your emotions and stay calm when things go up and down.

1st Lesson – Do Not Be Reactive

Some marketers asked me- “hey Ted, I optimise my campaign every hour; why is it my results are still so bad?” Then I tell them this is precisely the reason why! One beginner mistake is touching the campaign too much and over-optimising. These advertisers launched their campaign, found that the results were not good, and then they made more changes to the campaign, and the results got even worse, and they made even more changes, and the vicious cycle continued. That was what happened to me early on. I thought that if I did more, then I would get more results. But it doesn’t work that way. Here’s the thing: once you launch your campaign or make changes to your ads, you must wait at least 48 hours before making any more changes. You have got to let the machine do its thing. Machine learning needs time to take effect. When you interfere, you are meddling with machine learning. And the machine learning is the most crucial part of Facebook ads.

Let’s say things are going well, and suddenly results drop. Once again, as advertisers, we need to keep our cool. We should not panic and have a knee-jerk reaction. There is something called fluctuation. In the stock market, there is fluctuation. In advertising, there is also fluctuation. Why? The common denominator between these two activities is human beings. The other side of the table is human beings, not robots. Human beings have emotions and do not behave in a fixed pattern.

It is only when you aggregate data then you will see patterns. Some marketers see the results drop, panic, and ask me, “Ted, this whole morning has no leads, I think the campaign is dying, or Facebook is dead?” I tell them, “no, this is fluctuation.” Some statistics 101, you can only draw conclusion after gathering enough data. One morning is not enough unless you spend a big budget, 10k per day or more. Rule of thumb, assuming a 2% average conversion rate, you need at least 100 clicks to achieve statistical significance and be able to conclude if it works.

2nd Lesson- Facebook Ads Have No Place for Ego

I can’t tell you the number of times I have been surprised by FB ads. There are many times I presumed something would work based on past data, but it doesn’t, and vice versa. E.g., We made a recent free giveaway offer for a renovation campaign, and it was supposed to work but didn’t. In another case, we ran a campaign to promote a defibrillator as a Father’s Day present, and it worked well even though I didn’t think much of it. The problem with FB ads is not the unpredictability; the problem is when we get emotionally attached to our ads or campaign.

This is the biggest mistake I made early on, which was to become too attached to my ads. There’s this thing that all marketers are prone to, which is the Ikea effect. When you build a piece of furniture with your hands, you tend to like it more. You are invested in it. You don’t want to throw it away, even if it is broken or ugly.

Likewise, we all had the experience whereby we favour a particular ad and swear by the advertisement to the end. Even when the results show that this ad is not working, we hold on to it. We don’t want to cut off the ad because we think it will work eventually. We become emotionally attached to the ad.

However, like investing in the stock market, you must be logical. As marketers, we have to be rational and make decisions based on numbers. If it doesn’t work and is statistically significant, we must cut off the ad. Advertising legend David Ogilvy said that a good marketer is a poet and a killer. On the one hand, you have to take pride in your work, but you also have to ruthlessly kill it and replace it if it is not working. Don’t let ego be your stumbling block.

Running Facebook ads is a humbling experience. You are proven wrong whenever you think you have become an expert. Personally, even though I have seen at least one thousand ads across more than 20 industries that we are helping, I cannot predict which ad works and which ad doesn’t work with more than 60% accuracy.

We cannot predict because many factors exist in a Facebook ad campaign. As marketers, when we create or analyse ads, we always look at them through our lens. We bring our notions, assumptions, and perspective, which is different from that of the target audience.

This is also what I like about modern marketing vs traditional marketing. In conventional marketing, everything is subjective. You have to assume and guess. However, in modern marketing, we have data for everything. So, we can tell objectively if an ad is effective or not. We use numbers to make decisions, not expert opinions.

The Final Lesson – More Technical Rather than Mindset Driven—The Importance of Messaging

Facebook is removing a lot of their interest targeting this year. Many advertisers are panicking and going nuts. But for us, we saw it coming. Facebook has been building up on its machine capabilities over the years. In several of our campaigns, we targeted broad, like 1 to 2 million people or even the whole of the country, and the campaign worked better than when we used specific targeting.

Why? This is because when you set targeting manually, you restrict the machine from doing its work. When you remove all targeting, you are giving the machine free play. Here’s the thing: the machine is smarter and is doing a better job finding the target audience than us, as long as it has enough data. So, I am not surprised Facebook is removing several targeting options. They are confident in their AI and machine learning targeting.

What I learnt is to focus on the messaging. When you get your messaging right, you are doing the targeting. The right group of people clicks on your ad, and Facebook collects data so they will find more people who are similar to the initial sample group. That is how you scale the campaign. This year and the following year, you should continue to get good at messaging.

So, there you go, the 3 lessons of Facebook advertising comes from our experience of spending a lot of money on Facebook ads. Don’t be reactive, don’t be egotistical, and focus on messaging. You will do very well if you follow these 3 lessons.

The post 3 Lessons I Learned After Spending $5 Million on Facebook Ads appeared first on SiteProNews.

If you’re running a pay-per-click (PPC) campaign for your brand, it’s essential to track your performance data so you can see how well your ads are doing. In order to track the success of your brand’s Google ad campaigns, it is important to understand how PPC performance works. In this post, we’ll show you how to track your brand’s Google Ad results so you can make sure you’re getting the most out of your advertising budget.

1. Check Your Brand’s Average Position in Google AdWords 

This crucial metric tells you the average position of where your ad appears on the search results page. The higher your ad’s position, the more likely users are to see and click on it. Your ad position will vary based on the keywords you’re targeting and the competition for those keywords. This is an important element because you can then review the positions for your brand’s keywords and compare them to the positions of your competitors. 

You can find this information in your AdWords account’s “Keywords” tab. Click on the “Avg. pos.” column to sort your keywords by position. If you noticed that your brand is appearing in a lower position than your competitors, then it’s time to make some performance adjustments to your campaign. 

2. Review the Number of Impressions & Clicks For Each Ad 

Impressions are the number of times your ad has been shown, while clicks are the number of times people have clicked on your ad. By taking the time to review these two metrics, you can get a good idea of how effective your ads are at reaching your target audience. This data can be found in the “Ads” tab of your Google AdWords account.

If you notice that one of your ads has a high number of impressions but low click-through rates, that’s an indication that your ad copy needs to be adjusted. Ads with high click-through rates are great at reaching users and driving them to take action. Reviewing these PPC metrics is essential for making sure you’re performing well. If you need support understanding these speak with a skilled PCP Agency.  A PPC Agency can support you in tracking ad data and driving results. 

3. Examine Your Conversion Rate 

If you’re running an ad campaign, it’s essential to keep an eye on your conversion rate. Your conversion rate is the percentage of people who click on your ad and take your desired action, this includes making a purchase. You can find this information in the “Conversions” tab of your AdWords account.

A high conversion rate indicates that your ad is performing well and reaching the right audience. Having a low conversion rate is a signal that your ad copy is ineffective or that you are targeting the wrong audience. By tracking your conversion rate, you can identify any issues and make the necessary adjustments. This will ensure that your ads perform more effective and drive success. 

4. Use Google Analytics To Track Website Traffic From Ads

 Google Analytics is a free tool that allows you to track how much traffic your website gets from all sources, including your PPC ads. By understanding how website visitors interact with your website and ad, you can make the proper adjustments to improve your conversion rate and ROI.

You can find this information in the “Acquisition” tab of your Google Analytics account. This information is essential in optimizing your ad campaigns for better perfomance.

5. A/B Test Your Ads & Determine Which Perform Best 

A/B testing is an essential step in tracking your ad performance and optimising results. This method is implemented when two or more versions of an ad are created and compared to track which one performs better. With PPC ads, you can A/B test different ad copy, landing pages, and other elements to see which combination leads to the most conversions and a higher ROI. You can find this information in the “Experiments” tab of your AdWords account.

Before you launch your next ad campaign, consider running an A/B test. You can then ensure that your Google ad campaign is performing as effectively as possible.

Final Thoughts 

By tracking your Google ad performance, you can get a better understanding of what’s working and what’s not working with your campaign. This allows you to make needed adjustments so you can get the most out of your PPC campaigns.

By following these tips, you can now track your Google Ad results and ensure that you are getting the most out of your ad campaigns and budget. Are you currently tracking your brand’s Google Ad results? If not, follow these tips and get started today!

The post How To Track Your Brand’s Google Ad Results appeared first on SiteProNews.

Google adsense displays programmatic ads based on a publisher’s website audience and content. This works with a real-time auction where advertisers who use google ads submit bids for which ad should show up in front of the publisher’s audiences, and odds are whoever has the highest bid wins.
Sounds easy enough! However, unlike other traditional platforms like Facebook or LinkedIn, there isn’t any targeting available here–only what you place on your site yourself will ever appear in front of your visitors unless you want to pay extra for more specific placements (which we recommend).

There are 4 different types of bids in Google AdSense. These include:

1. Cost-Per-Click (CPC) for when a visitor clicks on an ad.
2. Cost Per Thousand Impressions (CPM) is the price you will pay per thousand impressions your advert displays to viewers.
3. Active View CPM is the cost per thousand impressions from ads with video or mobile formats.
4. Lastly, Cost Per Engagement(CPE). 

What does each type have in store? Let’s take a look!

1. CPC (cost-per-click) 

Publishers get charged each time a user clicks on an advertisement. The price of a click is determined by how attractive your ad inventory is to advertisers and how much they’re prepared to pay for it.

2.    CPM is a cost-per-thousand impression)

Advertisers set their bids for 1000 ad impressions on a CPM basis. The publisher earns revenue each time an ad is served and viewed by a user. 

Google AdSense enables both CPC ads and CPM ads to compete to maximize the amount of money they make off of advertisements based on which will generate the most earnings from viewers who click them.

3.  CPE (cost-per-engagement)

With this model, advertisers select a specific action that the visitor should perform and only pay if that action is completed.

For example, in this scenario, an advertiser may decide to pay when a user hovers over a rich media expandable ad for at least two seconds.

4.  CPM for Active View (Active View COST-PER-THOUSAND impressions)

Publishers get paid for viewable impressions, defined as at least 50% of the banner is visible for at least 1 second.

Publishers only get 68 percent of the ad income from sold impressions in each bidding type, with Google getting the rest.

What is the Difference Between Cost-per-click (CPC) Bidding and Cost-per-view (CPV)? 

A CPV is bidding that advertisers use for video ads, where they only pay when someone views their ad for more than 30 seconds. On the other hand, CPC bidding uses a model in which advertisers pay every time someone clicks on their ad. The ad doesn’t have to be a video advertisement; it can also be an image or text link like in Google Adwords or social media platforms such as Facebook Ads. If you’re having trouble in creating your ad, then these AI tools can help you with it.

What Bidding Strategy Would be the Most Profitable One?

CPC is the dominant bidding strategy on Google AdSense with the highest ad revenue potential. 

The second-highest earning type of bid in Google Adsense, CPM, has some drawbacks that come from not being able to sell your ads for as much because there’s only one demand partner (Google). Remember that earnings will depend on how high your CTR is and what value audience you have.

 The CPC model delivers the best results if CTRs are over 1% and don’t fluctuate. However, suppose they’re low but valuable. In that case, CPC will outperform CPM even though it might not bring all clicks guaranteed and unrecognized value of impression, which is more likely to happen in a CPM setting where images aren’t guaranteed too.

To reduce the risk of bidding too high with an unknown audience and low click-through rate, Google also bids at lower prices for clicks on keywords where it is uncertain whether these clicks will convert. In other words, they are trying to bid as cheaply as possible when converting traffic is not guaranteed. 

When conversion rates are higher, and there is a valuable target audience, the cost per thousand (CPM) can be even more volatile for Google.

Techniques Google Adsense Optimization 

The process of modifying to increase the quality of your site is known as optimization and traffic on your site and performance with AdSense. Depending on what optimization goals you have in mind, this may mean modifying either your website or ad implementation. Optimizing can help grow your AdSense revenue, improve usability for visitors to a page and get more traffic (links), etc.

Below are tips about how to optimize ads or build better sites:

1. Using Smart Pricing to Increase CPCs

The Google AdSense Smart Pricing algorithm has many publishers terrified. This algorithm ensures that advertisers get their money’s worth when advertising on the publisher network. Whenever possible, Google will track conversions for these advertisers, and websites that bring in better conversion rates will receive higher bids from this aggregator. 

However, we only see clicks but not conversions. As a result, we cannot target specific ad categories or bid specifically on certain types of products/advertisers like other platforms allow us to do. You CAN make your site valuable by employing several tactics- this might result in higher quality bidders with much more competitive bidding prices than before.

Google’s Smart Pricing isn’t new. It has been around for 9 years, and that is the length of time publishers have tried to work out how to hack it. For the most part, it is about audience quality, and its engagement with ad-clicking can be lovely. Still, if people click without becoming clients, many advertisers see this as a lost investment over time.

To make Google’s Smart Pricing work for you instead of against you, block unprofitable categories or place your ads in places with no accidental clicks that lead to traffic that converts into clients-not. These just cheap views don’t turn into customers who convert.

But how do you know what traffic will convert? It would be best if you reversed engineer’ the customer journey by providing content tailored explicitly for parts of them like reviews on websites; products are often given positive feedback because they are well-liked, so review websites will likely score highly when faced with intelligent pricing algorithms due to their high CPCs (cost per click).

 2. Fix Invalid Google AdSense Traffic

“Invalid click activity” is defined as “any clicks or impressions that may artificially increase an advertiser’s costs or a publisher’s earnings,” according to Google. This includes clicks or impressions created by a publisher clicking on his commercials, a publisher promoting clicks on his advertisements, automated click tools or traffic sources, and robots (or other deceptive software). The advertiser will not be charged.

Despite Google’s assurances that they have clever technologies and a dedicated team to safeguard advertisers from unethical publishers (they don’t explain what you might be doing), we find ourselves coming back in touch with this again.

If you keep getting invalid traffic, that’s a sign of issues with your website, and Google will penalize you.

So what can you do?

Well, for starters, avoid low-quality traffic sources. If this is not possible, verify implementation and don’t click on ads! ! Scammers, on the other hand, find ways to get around these. Thus Google keeps its tricks hidden (although some educated guesses are there). 

Meanwhile, honest publishers like yourself get hurt, but enough with the lamentations and onto solutions. For example: make sure to balance content versus ads as this may affect your audience of returning users; also, keep an eye on social media traffic – google  AdSense does not approve. 

And secondly, if it comes from search engines or pages, they reach through it. Google prefers viewers coming from those means only. They despise paid traffic that isn’t routed through the platform from where it originates—for example, paying for a post on Facebook or a retweet by bots. 

Last but not least – contact Google. If you’re doing nothing wrong and the traffic is real, legit, and clicking? You might be being targeted with click bombing from your competitors.

3. Blocking the Categories

Blocking by category would pressure your website and is an excellent way to increase performance. With AdSense, there are three types of ad blocks: Safe, Limited, and Risky. 

Safe ads will generate more revenue for most websites because they do not require any additional settings or special attention from website owners instead of limited and risky ads, which need manual adjustments depending on the type of content being published. advertisements for all visitors to your page- an optimistic point of view! But let’s get real for a second: allowing all available categories in AdSense.

You might be increasing competition amongst advertisers over the audience you receive. Still, this may also lower RPMs if too many different promotions 

run at once without sufficient marketing budgets (CPC). Still, questioning how category blocking/unblocking could affect profits? The main question here is – how do you maximize profit with each type?

Higher RPMs result from high CTP (CTR) and higher CPV (CPC). One cannot function without the other; if some categories have great-looking CTP with bad-looking CPC, we know this is wrong for our targeted audience as we saw low revenue instead of impressions under “Allow & Blocks Ads.”

Look at which ad category has many impressions but low income to create an effective block list by blocking these categories temporarily until you can find the best fit that leads to more conversions. 

After evaluating what works best through reporting features found on “Allowing Ads” like countrywide screenshots or global reports from all areas.

Conclusion

Google AdSense is a programmatic advertising platform that allows publishers to monetize their websites. 

Ads displayed on the publisher’s site are based on that specific website’s audience and content. Google runs an auction where advertisers who use Google Ads bid for ads to decide which ad will appear, with the highest bidder winning. 

Google AdSense is perfect for small-medium publishers (100k monthly visitors). It is simple to set up and does not necessitate any technical experience, and there is no fee required to join! However, its CPC model may leave potential revenue opportunities behind due to low CTR or the value of your audience being too low.

The post The 3 Best Google AdSense Optimization Techniques appeared first on SiteProNews.

With the average time spent on a smartphone per day standing at 5 hours, PPC advertising is a must-have tool in your marketing arsenal.

We discuss the best alternatives to Google AdWords.

4 Alternative PPC Advertising Channels to Google You Can’t Ignore 

1. Bing Ads

At just 3% of the global search market, Bing from Microsoft is small but cannot be wished away.

Bing users are mostly based in the US and use Xbox. The search engine enjoys a 38% market share in the US among console users. 

Bing is also used by Yahoo. Factor that in while making your decision.

Bing Ads are not only shown to search users and  users of Xbox but Outlook as well.

Cost:

Advertising on Bing is far cheaper than advertising on Google. Though exact facts and figures can’t be pinpointed as ad costs change constantly on the web, Bing is at least 50% cheaper for most keywords and often costs a quarter. Average CPC starts from about $1.5.

Advantages:

• Fewer advertisers favor Bing. Your ad can get noticed quicker as a result.
• Reaching out to a third of the US console market is a big deal, especially when done at a third of the cost.
• Microsoft, like Apple, serves a better demographic. More disposable income in hand means more purchases.

2. Facebook Ads

It is a social media app that has turned into an advertising behemoth.

Facebook has 2.9 billion active users and 1.9 billion of them use it daily. Those are a lot of eyeballs.

An average user spends almost 2.5 hours a day on Facebook.

Though Facebook has been through some controversies in the past few years, it remains a force to reckon with.

Facebook Ads are shown to Facebook and Instagram users.

Cost:

On average, Facebook charges $7 for showing the ad to a thousand users. The average CPC (cost per click) is $1.2.

Advantages: 

• Facebook does not always run ads of the highest bidder. They also factor in ad quality and relevance. When browsing Facebook, you must have noticed that you are more likely to click on their ads than that generated by Google.
• Facebook is far better at demographic targeting than any other provider. It is because most users voluntarily divulge a lot about themselves by providing birthdays, educational backgrounds, and relationship status. Google or Bing does not have access to that kind of personal data.
• Facebook ad placement is not solely triggered by keywords. It also depends on user behavior. Overall, the algorithm understands the best time to show the ads and constantly adjust its behavior to produce the maximum number of click-throughs.

3. Instagram Ads

You can use Facebook Ads for Instagram or operate a separate account for the latter.

The ads will appear in the feed and stories. With a billion active users, Instagram has an enormous reach.

Cost:

It is tough to know the exact cost as Instagram varies its rates widely across the world. However, it is certainly not much more expensive than Facebook. 

This makes Instagram one of the cheapest PPC platforms out there.

Advantages: 

• Three fourth of Instagram users are millennials. Appealing to those under 35 is essential since they are less likely to be weighed down by mortgage and other fixed expenses.
• Instagram offers excellent ad engagement with a tenfold increase in click-through rates compared to Google.

4. LinkedIn Ads

LinkedIn is a social media platform for professionals.

It has a highly focused clientele of engineers and corporate managers.

The size is far smaller, as it has a user base of approximately 600 million of whom half are active, but the income of an average LinkedIn user is higher.

Of course, it is a mistake to advertise a patisserie or boutique on LinkedIn. The audience is more receptive to advertisement about courses, software, and similar high-value products that augment their skill set. 

Cost:

The cost per click is quite high at $5.6. This is nearly as high as Google’s highest paid keywords. 

For those with a smaller budget, LinkedIn offers pay-per-view and pay per send (mail).

Advantages: 

• The possibility of targeting top earners is exciting. It is better to show an ad to a few who can afford your products and services than many who are just window shopping.
• Like Facebook, LinkedIn too has access to rich information that it uses to target ads. LinkedIn not only knows the user’s age and work experience, but also what events and people they are interested in and even possible career changes.
• For those interested in B2B sales, in-mail advertising is effective and highly affordable.

5. Others

There are several more PPC avenues to explore. 

Reddit, Taboola, Outbrain, Pinterest and Twitter are some of the names that come to mind.

They do not have a significant reach and can’t offer high ROI. If you wish, set apart a small budget for using these platforms, but they can’t certainly be the spearhead of your digital advertising thrust.

PPC Advertising is the most popular form of advertising on the web. The model has been around since 2000 when Google launched AdWords.The model has been widely adopted by Facebook, Instagram and Microsoft. With help of the right PPC expert you can reach out to thousands of possible leads with a very humble budget.

Why is PPC Advertising Important?

The digital advertising industry is enormous. 

In 2020, over 350 billion dollars was spent on digital advertising globally. An estimated $137 billion of this amount was spent in the US alone. Though PPC is not the only form of internet advertising, it is certainly the most dominant.

To Sum It All Up

It is essential that your PPC ad campaign identifies the core client base and advertises to them using the correct PPC channel to ensure good returns.

There are at least four large PPC platforms that are an excellent alternative to Google.

If you are running an advertising campaign, you need to pay attention to their users. While Google is desirable, it is also expensive and a new startup might not be able to afford the choicest keywords there.

The post A Quick Guide for PPC Advertising on Search Engines Other Than Google appeared first on SiteProNews.

With the rise of virtual work, artificial intelligence (AI), and talk of the metaverse, people are getting far more comfortable having more interaction with technology. Advertisers can leverage this increased comfort with technology and create interactive ads, leading to greater engagement and lead generation.

What Are Interactive Ads?

Interactive ads maximize user or viewer interaction with augmented reality and gamification. Advertising experts are aware that they need to get creative to hold their target markets’ attention and interest. With advances in technology comes the ability to infuse traditional advertising with the latest in eye-catching interactive content. Think of the splash that Pokemon Go made in 2016. People signed up in droves to get outside and interact with the game in real time. It was something unique and intriguing. Interactive advertising works in much the same way, catching the eye and drawing people in to engage with a brand or product.

According to a study, interactive advertisements get 47% more viewing time than static ones, proving to be a much more beneficial option.

How to Integrate Interactive Ads

Given the positive stats on the effectiveness of interactive advertising, businesses will likely want to consider how to integrate interactive ads into their marketing plan. There are many ways this can be accomplished:

Require an Action Instead of Entry of Personal Information – One reason companies want to run ads or pop-ups is to build their email marketing list. This goal is accomplished by collecting information on users. However, consumers have become wise to that approach and may be reluctant to plug in the requested information.

Marketers can create interactive ads that request a consumer perform an action (clicks a button, for example). The action performed leads the consumer to more information about the company, product, or service. The consumer is now interacting fully with the ad and will be more apt to offer their data. Even if their data is not eventually given, interactive ads can be used to collect geographic or demographic information that can be later used for targeted ads.

Use Playable Ads – There has been a notable rise in the gamification of ads. With gamified ads, consumers receive a reward for their interaction with the ad. The gamification industry is huge and only growing with each passing year. This growth is due to the highly successful outcomes gamification exhibits.

Companies that incorporate real games into their ads or weave a contest into marketing have seen great engagement and investment returns.

Interactive Films – Marketers can lead consumers to a truly unique experience with interactive films. Consumers can choose from multiple pathways and determine the outcome of the film. One example of how this was expertly applied was with Honda’s “Other Side” campaign, which worked much like the old “Choose Your Own Adventure” books. This interactive commercial allowed consumers to choose between two story outcomes by pressing a particular key on their keyboard. Since Honda’s innovative marketing film emerged in 2015, the technology behind this concept has only grown. Marketers are only limited by their imaginations at this point and have the ability to create more evocative ads sure to draw in even the most cynical consumer.

Virtual Reality – Imagine clicking an ad and being able to test drive a car from the comfort of your own home. Imagine opening a door and taking a tour of a home from your desk. Virtual reality technology is advancing by leaps and bounds with each passing year, and marketers are taking note. They have been using VR technology in their interactive ads, and the trend shows no signs of slowing.

Interactive Displays/Billboards – Interactive advertising is not just limited to online or social media use. Many companies have developed interactive advertising meant for billboards or street advertising. One ingenious campaign was by Reebok. To compete with big names like Nike and Adidas, Reebok devised a truly interactive street ad that prompted passers-by to run past the billboard. Those who ran fast enough could score a free pair of sneakers.

The more creative marketers can get with interactive displays, the more successful the campaign will likely become.

The Cost of Innovation

Businesses and marketing professionals may wonder how much this innovation may cost. Crafting such a personalized experience may seem expensive at first, and depending on the size and scope of the campaign, it very well can be. Interactive campaigns can take some time to show their return on investment. However, if brands are willing to be patient, interactive ad campaigns can eventually build massive brand loyalty and recognition.

Passive advertising, both online and in-person, may be losing some of its luster in an increasingly digital world. Companies can set themselves apart from the competition and create genuinely personalized engagement with their target markets by considering and implementing interactive advertising.

The post How Using Interactive Ads Will Generate More Leads appeared first on SiteProNews.